The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max...
The most important part of your ads will now be in Google’s hands when Final URL expansion is on! Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what...
John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about: – Analyzing...
If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns. In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll...
John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn’t click. Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access...
Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them. KMP Consultants...
Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business. Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more....
Here’s the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround. He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like...
In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers. He also shares how the restriction on your website locations and making false claims can cause suspensions, the...
In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them. Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about: – Product data quality violations –...