Engaged-View Conversions – This is HUGE!

Everyone jam around here with solutions eight and tonight.

And I say to that, because one 16 in the morning I'm gonna share with

you a amazing update to Google that is extremely, extremely valuable.

And I think that everyone needs to see it.

So that's why I'm just kind of shooting a, off the cuff impromptu video.

It's not gonna be blurred or edited just cuz I'm just uploading this right to

YouTube as soon as I'm done with it here.

But it's actually a.

To see if someone viewed one of your YouTube ads and then converted

later on, even if they didn't click.

So three months ago, Google rolled out something called the

en engaged view conversion window, which you actually might have

seen it in your conversion action.

So we'll go to there, here in a moment, but the engaged view conversion window

means did someone click on your ad and convert, or did someone see an ad

watch it longer than 10 seconds, didn't click, but then navigate it back to your

site or wherever your digital property you're sent is traffic to, and then.

And you actually get to choose the window and then I'll show you a way to

separate it out inside of your campaigns to see what is actually going on.

So let's dive right in.

So if we go to the tools and settings in your campaign, and this

is not blurry, cause this is ours.

Don't steal anything.

Please.

But if you go into your tools and settings and go into conversions there's

a conversion action that we are following called the action plan form 5,000.

Plus, all this means is that if someone comes to our website, fills out a form

and says they spend more than $5,000 a month in Google ads, I'm tracking 'em

differently to see what kind of campaigns and, ads and ad groups and keywords

bring lower or higher spend clients.

So that's a reason why we haven't separated.

But this action plan form 5,000, And I know everyone is probably gonna point this

out in the comments I'm using last click.

Cause I launched new YouTube ads.

And I wanna make sure that if I'm in getting engagement on that new ad,

that I actually am not attributing it to a previous ad that was turned off.

So but you'll see right here, this thing called engaged view, what

conversion would know and what this is, is essentially how long are we

going to track a conversion after a video engagement, a video engagement.

Watching 10 seconds or more of a video ad.

So really important for YouTube.

If you are running YouTube, we all know that a person that sees a YouTube ad or

they see it 4, 5, 6 times, and they just go to Google and they type in your brand

name and they click on organic listing.

You're like, ah, I missed it.

YouTube isn't working.

But I see my, my traffic increasing and I see the conversions coming in, but I

can't pinpoint what's working this fixes that what this does is we'll tell you

the difference between do they view an.

Watch it longer than 10 seconds and convert, and then separate

that out from the people that view the ad clicked and then converted.

So it's an extremely, extremely powerful tool.

I like to use the longest time period.

Few reasons there.

We don't run any other traffic for ourselves besides Google, and I'm

only running YouTube right now.

So what this means is that if someone watches an ad and then

converts within a 30 day period, I know that it had to be from this.

So what's cool about this is it says recommended three days again,

use it as your own discretion.

If you're running Omni channel and you're doing a lot of remarketing,

don't really give a whole lot of weight to the engaged view conversion.

Cause it didn't start there.

But if you're running a top funnel, cold traffic, YouTube campaign

to an audience, that's not yours.

I track them for as long as you can.

There's no reason not to.

So I'm using 30 days, but check this out.

Here's how you separate them.

I'm gonna go back here and I'm gonna go into the campaign.

And what you're gonna see in the last 30 days is I have, oh,

where did my conversions go?

Sorry.

There we go.

I have 19.9 conversions and 4.1.

Okay.

So we have YouTube and a remarketing, YouTube.

Some, one person clicked on the ad here and then ended up converting their fine.

So now we have, let's say called 20.

Now these are not 20 click conversion.

Users, they're not all attributed to clicks with this setting that I'm using.

I know that there's some that viewed my ad, watched it for longer than 10

seconds navigated to our websites.

And I don't run a brand campaign for ourselves, but if we navigate it

back to my site and then converted.

I can see that here now.

And here's how you tell the difference.

Go into segment, go into conversions, go into add event type.

And what you'll see is out of 19.9, zero conversions, 13.9 of them came from

clicks and six came from engaged views.

Now, what this means is that engaged views occurs when user watches video

your video for at least 10 seconds, then installs the app or performs a web or an.

Action within the conversion window.

This is awesome.

This is much better than view through conversions.

Why?

Well, anyone can just see the ad and can simply just, you know, see the ad placed

somewhere and then go on later on convert.

That's okay.

But if you wanna see what is getting a click versus what is

getting a view, but knowing if that audience is actually starting.

Engaged and actually starting to convert.

It's invaluable.

it's amazing to say, Hey, this, this cold traffic audience out of

these five different audiences at five different ad groups, these

are people who are watching and converting and clicking and converting.

And then you can find the highest amount of click and view conversions.

it'll be a perfect place to double down on.

We know that we're actually getting click engagement and view engagement and to

get a more accurate data to back to the campaigns for click data which is what

Google's gonna optimize the best on.

You can start to see your Aspen shift to where you want it to

go based on where it is getting.

Not only just click, but also view data.

So the whole black box of Google to.

I know YouTube's working, but I can't see it.

I'm running YouTube.

I see more traffic to my site.

I see more direct.

I see more organic.

No, one's really clicking on the ads cuz not a lot of people do click

on the YouTube ad and then go buy something or go fill out a form.

They do with us just because we're kind of, this YouTube

is our claim to fame I guess.

But for normal campaigns you see a lot more engaged view

conversions and if you're using a good CRM tool, you can actually.

See the difference in, or like, let's say Noria, for example, you

could see the difference between if they're a new or a returning user.

That's another huge success to this campaign.

So wanted to share this with you.

I thought it was really, really cool to see the difference between

someone who watches an ad does not click and then converse later on.

Even if they come back directly, organically is still gonna capture that.

That's why I think is, super, super, super important.

So hopefully like this like this quick tip again, it's like one.

Three in the morning here.

I just wanted to get this out.

Cause I thought it was really awesome.

And I've been using it all night and you should too use

it till one 30 in the morning.

It's that good?

This is John Ram solutions eight.

Thanks so much.