The Google Ads – Podcast

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Calling it as it is and exposing tactics and hacks to use within business and life

I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!

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Meet the BEST Google Ads Strategists of the best Google Ads Agency! Kasim sits down with Caden, Efe, Usama, and Onkar to discuss the most important part of building a Performance Max campaign — Audience Signals. While the ability to reach a massive audience is a huge benefit of Performance Max campaigns, it can also...
Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you’re busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started...
Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition! 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8  https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Performance Max Campaign Guide Videos (On-going...
Kasim, our fearless Founder & CEO, is giving away the thing he’s most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY. The hiring process, the Pareto Talent System, is forged from 15 years...
This episode is an AMA with Chief Strategist at Solutions 8, John Moran. Performance Max Campaign Guide Videos (On-going series): 💯 Performance Max Campaigns – Insights Tab Fully Explained! https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups: https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ads Performance Max | A Broad Overview:...
Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team.  If you are a Google Ads agency or even a Media management agency, you can compare your team structure...
Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google’s documentation. He also gives out his recommendations based on what worked for us in...
This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be...
Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you’ll learn how it works and how to benefit from it. In digital marketing, advertisers often focus on the “tactical” implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best....