The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include: The effect of having many ad groups when using broad match -Applying broadomation -Why broad match with manual CPC fails -How your attribution model can affect conversion tracking 🔎 Bidding Strategies for Broad...
In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more. If you want to learn more about How to...
John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions. Watch this video to learn more about broad match keywords in Google Ads – how they work, the factors and limitations to consider when using it, and the tips and tricks...
In the last installment of How to Measure Success in Google Ads, John shares how he managed to scale a campaign even with a $1,500 cost per lead (CPL), and the recommended attribution tools that can help set your campaigns for success. Here are the first two parts of How to Measure Success in Google...
In this video, Regina Bellows shows the results of an experiment that was bidding for 100% absolute top of the page impression share for the clients’ top-performing keyword. This is a follow-up from this video: 🥇 Should I Rank 1st for My #1 Keyword?: https://youtu.be/n7wD9IN0TIU Forgot to mention: Near the end of the video when...
Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm. Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many...
We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide. Here’s the Q&A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target...
John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns. In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you...
John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to...
If you’re working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles! StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/ Performance Max with limited...