The book is phenomenal, you’ve got to get it, it’s going to make you smarter.
~ Steve Sims
The Real Life Wizard of Oz – Forbes
An International Bestseller:
- 1STKindle Store > Advertising
- 1STKindle Store > Marketing
- 2NDBooks > Advertising
Top reviews from our readers
Good Advice for Experienced Digital Advertisers
Kasim and John pull no punches and provide reasoned top-level advice. If you have a 1-2 yr foundation and read the book and listen carefully to the YT channel, there should be a lot that is directly impactful to your work as an Ad Manager. If you have been doing Google ADsd a while longer, you will also get to confirm a lot of the tactics & strategies you have employed on your own. Which is comforting, to say the least. 🙂
A MUST on strategic mindset for Google Ads
The authors bring a wealth of knowledge and experience to this book that will enable anyone to plan their campaigns with the the most cutting edge ideas. You'll find a comprehensive guide that will help you achieve better results and stay ahead of the competition. Aslam's expertise and insights make this book a must-read for anyone who wants to master Google Ads.
-Hans G Nolte
Absolute Essential Side Kick For Every Google Ads Expert
This book is a staple in your library, and an absolute essential read for every marketer. Highly recommend to purchase now before the thought police take it down. What are you waiting?My only negative complaint… Kasim and John didn’t sign my book, oh well. *sigh*
Google kinda scared me a lot! And what I love about what Kasim has done is that he has broken it down into steps so anyone can become a marketer at Google.
~ Rachel Miller
CEO Moolah Marketing
If you’re going to run Google Ads, it’s critically important to understand one key thing:
It’s You vs Google.
Google is NOT on your side. Their training, tutorials, recommendations, and (especially) their reps can’t be trusted.
This is not to say that Google is evil or even that Google is trying to steal from you. They’re just doing what any good business would do: trying to maximize their profits. And YOU just happen to be their biggest profit center.
So, what do you do? You can’t ignore the single biggest and best marketing network in the world.
That’s why we wrote this book. After helping thousands of people and managing hundreds of millions of dollars in ad spend, we’ve been able to piece together what works, what doesn’t, and (most importantly) why.
Google Ads is the #1 advertising network on the planet. It is also massive and evolving at the speed of light.
Whether you are an established agency owner or new to digital marketing altogether, this book will give you the tools to fight and win your own personal advertising battle.
In other words, you absolutely want to read this book before setting up your next Google Ads campaign.
You vs Google begins with the basics of pay-per-click (PPC) advertising and the Google Network before taking a deep dive into the Google Ads platform and how it can impact your business. Using step-by-step tutorials, helpful checklists, and real-life examples, this book will guide you through what to do—and what not to do—to build and manage high-performing campaigns.
You vs Google also includes an extensive section of best practices, FAQs, and how-tos to help you navigate Google Ads like a pro—along with access to a comprehensive resource library that is updated regularly to help you keep pace with every light-speed modification.
Connect with Kasim Aslam
If you have any questions or professional inquiries please shoot him an email through this form. He would like to hear from you, depending on your inquiry of course.