Here’s the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround.
He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much more.
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0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center
1:01 Even abbreviations can cause violation of shopping ads policy
3:03 GMC support and the Google rep are different departments
4:35 Extraneous text
6:06 Reasons why your disapproved products would never be approved
11:40 Tool to help avoid disapproved products and suspensions in GMC
13:19 Remove the permanently disapproved products in the feed
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Transcript
So, if you get an extraneous text, look to see if it says things
John:like buy and purchase and that kind of stuff Google will not allow
John:you to call a product, buy if they want the product to be the product.
John:And it worked well.
John:It just, wasn't very profitable and very scalable.
John:We kept getting suspensions and disproves every other week until we found out
John:a way to say it's like the right way.
John:So again, it's such a gray area.
John:We're talking about, try to abbreviate or get around it.
John:You do that seven times at seven in place on site, then you get suspended
John:and you're like, well, now I gotta go back and find out what I was.
John:So it's even sometimes harder to get you to do things.
John:Google's way all the recommendations and all the auto applies.
John:And then we get to turn around in and say, absolutely, we will do all of that.
John:Once we're no longer in a SP , so we get to leverage what they need to do,
John:and they will add people down for you.
John:They'll open up tickets and send you ticket updates.
John:It's pretty cool.
John:So we say, sure.
John:I'm not gonna do that though, because my, campaign's broken.
John:I'm thinking about leaving Google.
John:Oh,
John:okay.
John:What about abbreviations?
John:Oh, no.
John:So that's the thing too is Google's gonna scan everything
John:and they understand English.
John:They understand every language, essentially.
John:So if you say like whole plant H.
John:If you get suspended or disapproved.
John:Yeah.
John:It's, probably the reason why, or like, C space, B space D those seven
John:things, you're really not gonna be able to kind of like trick Google and
John:a good rule thumb to is everyone's tried to every tricking the book.
John:And if you try to Google, like CBE, you will see ads for a reason.
John:We have run ads to a company before actually called No still around.
John:Yeah, it is.
John:He put this back on because he stopped running ads.
John:But so that was the reason why it's, like we said, Hey, he is like, it's
John:just not really working without ads.
John:I'm just gonna go organic and I'm just gonna do social, that kind of stuff.
John:So, okay.
John:So you'll see that this isn't imagery that's about THC or, C
John:you have no idea what that is that looks like, D eight gummy variety.
John:he made up his own product names, which like to by D eight,
John:everyone knows what this was.
John:He just couldn't say it.
John:So this part here, he had, the THC was gone is like the DRI.
John:So you couldn't even say derived from TC, you can say like industrial
John:hemp, like, okay, perfect.
John:Like industrial hemp was about.
John:Hand motion.
John:You could say that, but then he just said, I'm just gonna add TAC everywhere
John:and see if I can do it this way.
John:And it worked well.
John:It just, wasn't very profitable and very scalable.
John:We kept getting suspensions and disproves every other week until we
John:found out a way to say it the right way.
John:So again, it's such a gray area where we're talking about try to
John:abbreviate or get around it that.
John:you do that seven times at seven in place on site, then you get suspended.
John:You're like, well, now I gotta go back and find out where that was.
John:So it's even sometimes harder.
John:Shavan sent a comment also in the chat about a case with another
John:client who got suspended due to misre presentation issue, they tried to fix
John:it, but it has not been fixed yet.
John:GNC support have.
John:The same answer every time everything is okay.
John:Just go ahead and submit the review.
John:Oh, so not GMC support.
John:That's Atlanta.
John:Was it GMC support that we reached out to?
John:Yes.
John:It was support.
John:So GMC support and the rep are two different departments.
John:And that's, what's interesting.
John:The rep the people that try to get you to go ahead and auto
John:apply all the recommendations.
John:They're there to make you.
John:To get you to do things, Google's way all the recommendations
John:and all the auto applies.
John:And then we get to turn around in and say, absolutely, we will do all of that once.
John:We're no longer in a fruit.
John:So we get to leverage what they need to do and they will go hunt people down for you.
John:They'll open up tickets, they'll send you ticket updates.
John:It's pretty cool.
John:their job is to get you to do what they need, what they're trying to get paid for.
John:And if we say no, no, no, no, no, they don't get paid.
John:So we say, sure, I'm not gonna do that though, because my campaign's broken.
John:I'm thinking about leaving Google.
John:Oh, good way to do that.
John:What happens when they actually get the thing done and then you have
John:to follow all the recommendations.
John:Oh, I did.
John:I followed the recommendations and then three days later, I set up an email
John:saying I lost 40% of my conversions.
John:I changed this back.
John:Let's talk about this later.
John:And then I just avoid 'em
John:We have another question.
John:Can we add phrases, like buy in the product titles?
John:Like if we try to include keywords in the title that contain the word by,
John:would it cause any disapprovals you will get an error called strenuous.
John:So buy and sometimes even sale you'll actually get STR strenuous text because
John:you're adding a actionable burb that Google will not allow you to run.
John:So if you get strenuous text, look to see if it says things like buy and
John:purchase and that kind of stuff Google will not allow you to call a product buy.
John:They want the product to be the product.
John:there are more questions than the chat.
John:Anybody else?
John:This is not a glitch.
John:I'm interrupting the video you're watching because I need to remind
John:you that I'm always looking for people to join our team.
John:So if you're passionate about Google ads and you wanna work with the best
John:Google ads agency on the planet, please go to so late.com/apply.
John:Speaking of working with the best Google ads agency on the planet, if
John:you're having trouble with Google ads and you want professional help.
John:That's what we do.
John:You can go to.
John:So lake.com that's S O L eight.com to apply for your
John:free no obligation action plan.
John:And if I've given you any level of value at all, maybe think about giving me a
John:thumbs up and to try to our channel.
John:That's how we choose the YouTube algorithm.
John:So they actually know that I know what I'm talking about.
John:If you have questions, comments, concerns, or confessions hit
John:me below in the comments.
John:And now back to your regularly scheduled program my question is about a client.
John:I think you recently met with them.
John:It's a supplement company.
John:So recently they had a.
John:More than 200 products disapproved and among them were.
John:Previously approved best seller products.
John:So they raw has took a little bit of a dip.
John:I won't, yeah, I know this.
John:I know this is recorded.
John:So won't say their name if we ever wanna use them.
John:But is this the, it starts two words.
John:U the second word is E XP.
John:Yeah.
John:Yeah.
John:I know.
John:what you're talking about.
John:So I wanted to Google, I tried to find like why they suddenly got
John:disapproved it's as you said, like the wages of explanations, this.
John:Violation of Google policies, no explanation nodding at all.
John:Like I even went through forbid pharmaceuticals list to see if there's
John:an ingredient flag or something, getting a hopeful call with this Google support,
John:not with the representative, but support.
John:They're like, ah, lemme like take a look at it.
John:And they're like, yeah, you know what?
John:We have no idea why this is the support.
John:So why don't you go ahead and delete this.
John:Try to create a new one.
John:I'm like, sure.
John:But Any idea why I'm getting disapproved for some reason.
John:So I can at least get some sense of idea why I should do
John:to at least avoid getting FLA.
John:Again, I check Googled, I see the same product, same description,
John:same everything being advertised.
John:I even send them a screenshot.
John:Hey, you're allowing our competitors to one of the, I think it was one test
John:test on same from the same company.
John:Yeah, that one, the second one, one test test on.
John:Yep.
John:If you search for there's ads running for this specific product, but ours
John:are getting repeatedly disapproved.
John:I tried changing descriptions, product titles, removing GTI, and
John:I even went there a Shopify page.
John:Yep.
John:Turn the description into an image.
John:Still got flagged.
John:So my question.
John:I'm trying to at least save some of their best sellers.
John:Cause like they have a product, $9 mail enhancer, something,
John:it brings a lot of conversions.
John:I'm not trying to save all three, 200 of them.
John:My question is, is there something that I can do to do it?
John:Or, and my second follow up question would be if.
John:I try too many times to, you know, supplement Google's algorithm.
John:Would I get in trouble or suspension or anything?
John:Like, would you say try a few times, but if you fail, don't try it any further.
John:You'll get a suspension.
John:Yep.
John:So from the first thing, there's a few.
John:Products, you will never be able to get around.
John:I told that to him yesterday and I actually laughed about it and
John:he told me the backstory and it's actually a brilliant, brilliant,
John:brilliant form of marketing.
John:So one testosterone, AAR Android, all.
John:Diana Ball, DECA Bolan, these equi Equa Bolan.
John:This is names of actual steroids, So Diana Ball was street name Dal pro it's
John:actually not a pro hormone pro hormones.
John:Our band.
John:I told him about that too, because he says, Hey, it's not a performance.
John:It's actually called it muscle building.
John:Well, Google still sees testosterone for hormones in a title and, and
John:of the products that are, that are being pulled into wires as well.
John:They, they understand what we're selling.
John:But the Diana Ball Dal, when he said he is brilliant, he goes, the
John:actual brand name of the steroid went went up for essentially, it
John:was a renewal of the copyright.
John:They let it last.
John:So he bought the copyright.
John:So this is basically like saying, Hey, our product's called heroin.
John:That's literally what's going on to Google's eyes or crack cocaine.
John:We're never gonna get around that because they literally used the exact name
John:word for letter, of the actual steroid.
John:So I'm like, it's brilliant.
John:Cuz anybody looking for like buy, Dal or Dyna ball online?
John:Yeah, they they're gonna find it now.
John:It actually doesn't have Dal in it.
John:It's not a real, steroid.
John:They.
John:Call it back.
John:So for those type of things, testosterone there's test two 50 test 500 test Nate.
John:And testate, those are actual steroids for TRT testosterone
John:replacement therapy from a doctor.
John:He calls it the same thing.
John:So I was talking to him yesterday.
John:I said, he's like, what are we gonna do on this one?
John:I'm like, We're just gonna have to keep, keep begging Google, and then
John:like, it is just always getting around and he goes, yeah, I wish we could
John:find a way to get around that, but he's like, but brilliant thing the guy did.
John:So the client understands the situation he understands also what's
John:going on and he's okay with it.
John:And I just told him there's, it's amazing that he had the name of
John:the steroid, but yeah, we're gonna run into some issues with that.
John:So there's some things there.
John:There's a bunch of halo test, like all of these or most of these things, this
John:one's actually a derivative, but what they call super draw, they call the Helo draw.
John:draw was a design of steroid:John:And now they just like, they actually literally copied the bottle
John:of super draw that was banned.
John:Super draw Bann this one here was funny is if you look at the actual
John:image of super draw back, this is it.
John:This is the one that got banned anabolic stream, super draw.
John:And it kind of like shows the same.
John:Like he draw, like they use the same kind of shape and everything pretty,
John:pretty funny, but it's missing the 14th methyl ethylene that you need.
John:So all this stuff here, we're never gonna get around it.
John:Google's just never gonna let you to sell testosterone online.
John:That is physical steroids.
John:So tested bowl and Tribulous wind straw, DeVol, DECA, tr CLE, all those things.
John:We can't.
John:Oh, even suss, not two 50.
John:There it is.
John:There's another one that we can't Google already doesn't like those,
John:but for the other products that are like mail enhancements, there
John:is a way to get around this.
John:and I already told 'em about it and it's called that's Health's legit script.
John:So logistic scripts, like four or five grand, we did.
John:And every single day, this little gift update says eight, five
John:today's logistic script certified.
John:And then they just give you a link and it goes right to their homepage.
John:It's not real.
John:You pay legit script, $5,000.
John:They have, you drop an HTML tag on the site.
John:They say, wow, you own the site.
John:Ta-da, you're now certified.
John:here's your logistic script.
John:And we've never had a problem with ads ever since, even though I'm
John:selling prescription medication for 74 bucks without a prescription
John:who was like, ask, cool, go ahead.
John:So.
John:The way to get around this.
John:And I told him, I said, Hey, you pay their, mafia fee at five grand.
John:You get white labeled for the rest of your life with Google and it's all done.
John:He goes, all right, well, he was like, I'll, see if I can contact him again.
John:That's really the only way to stop this.
John:We will run into this disapproval every other month.
John:It's gonna be 1,300 or disapproved.
John:I'd like to have these 300 rearview.
John:You got 180 Rero by the way, these other 47 became disapproved.
John:Exactly.
John:It'll just run like this forever.
John:It'll run, run, run, run.
John:That's why legit script.
John:Or that's why logistics exist to essentially pull, mafia money in
John:like, Hey, we'll let you do the legal things about we'll protect you.
John:That's what it is.
John:So it's really, really odd, but I told him all this yesterday.
John:And so we're fine here.
John:We're just gonna have to keep asking for reviews.
John:I have not seen the last two years rereview of products and resubmit
John:products lead to a suspension.
John:I haven't seen it.
John:So I'd be really, really surprised if that actually.
John:One last question then, is there any negative effects
John:of leaving those disapproved products in the merchant center?
John:Should I just go into the feed and exclude them or let's just let them stay there?
John:if they been disapproved, we have no chance it was ever coming
John:back and that falling back off, I would just remove from the feed.
John:It's not gonna hurt.
John:But I don't think it's gonna probably look good for our suspension risk.
John:If it says you keep growing in size of the disapproved.
John:So it went from 30 to 40 to 50 to 60 just stop.
John:So it probably would be good to remove those.