The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting. He shows you how to control your Google Ads campaigns so they can focus...
Smruti, our Junior Google Ads Specialist, walks you through how to set up Google Ads conversion tracking for WooCommerce using Google Tag Manager (GTM). Setting up conversion tracking is an essential part of any successful campaign. Without it, you won’t be able to track how well your ads are performing or determine whether they’re driving...
Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems! John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns. Listen this episode now to discover how you...
John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge. In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget. Watch this video...
If you want to build a successful brand that lasts, but you don’t know where to start, John is here to help! In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy. Watch...
Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on. Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro...
Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce. Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to...
John shares why Performance Max Feed Only campaign is not part of the General Account Build SOP for eCommerce they created. He also shares the negative effects that this campaign can have on your account, and so much more. Listen the episode now to learn more about how to build a successful Google Ads campaign...
Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/ As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business. That’s why John and our Google Ads strategists created a general account build SOP...
To effectively run YouTube Video Ad Sequence campaigns with Performance Max, there are several key factors to consider. And John talks about what those factors are in this video. Some of these factors include conversion tracking and time lag, among others. Listen this episode know to learn more so you can set your YouTube and...