Best Practices to Maximize ROI With Google Ads Location Targeting

With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting.

He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you’re getting traffic, and so much more.

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Transcript

John: 00:00:10

In this video we're going to learn about the location

John: 00:00:14

targeting best practices.

John: 00:00:16

So in Google Ad, despite of targeting a certain location, you may get

John: 00:00:22

traffic from other locations too.

John: 00:00:24

Okay, so in this video we're going to learn how to reduce, how to stop that

John: 00:00:30

fraud traffic coming from other locations.

John: 00:00:33

So here each targeted location.

John: 00:00:36

But if you change it to matched locations, you can get all the traffic

John: 00:00:43

that coming from other locations.

John: 00:00:51

Hi guys.

John: 00:00:51

I'm Ruth from Solutions Eight, and in this video we're going to learn about

John: 00:00:56

the location targeting best practices.

John: 00:00:59

Okay?

John: 00:01:00

So in Google ad, despite of targeting a certain location, you may get

John: 00:01:06

traffic from other locations too.

John: 00:01:08

We're going to learn how to reduce, how to stop that fraud

John: 00:01:12

traffic coming from other location.

John: 00:01:15

in Google A, first of all, you can check if you are getting

John: 00:01:18

traffic from other locations or not by going to hear locations.

John: 00:01:25

you'll get all the targeted locations using inside campaigns.

John: 00:01:29

so here each targeted location.

John: 00:01:32

But if you change it to matched locations, you can get all the traffics

John: 00:01:38

that coming from other locations.

John: 00:01:41

Okay.

John: 00:01:41

So since we are using some savings and excluded the locations, all the

John: 00:01:46

locations, we are not getting any single traffic from other locations.

John: 00:01:51

So we will learn what are those setting and how to apply exclusions.

John: 00:01:56

Okay?

John: 00:01:57

Change your setting.

John: 00:01:58

You can go to your campaigns.

John: 00:02:01

Let's suppose this campaign in mass campaign.

John: 00:02:03

Then you can go to settings.

John: 00:02:05

Then you need to go here.

John: 00:02:09

Locations, okay?

John: 00:02:12

Then inside locations, go to your location.

John: 00:02:18

And by default it'll, you know, select this option.

John: 00:02:22

So we need to change it to this option.

John: 00:02:25

This option means it's search pages or interest in regularly in or who

John: 00:02:32

have sown interest in your targeted locations are eligible to see ads.

John: 00:02:38

So this option means whether those people.

John: 00:02:43

A not in your location.

John: 00:02:45

If they have sown interest in your targeted location, they can see your ads.

John: 00:02:53

So we are targeting United States.

John: 00:02:57

And in United States, lot of people have shown interest.

John: 00:03:02

Lot of people from several regions, several country have shown interest.

John: 00:03:07

So if I choose this option I will target, I will end off targeting all

John: 00:03:13

the locations despite of United States.

John: 00:03:16

Okay.

John: 00:03:17

So this is kind of very, you know very injurious situation I would say.

John: 00:03:23

So to reduce those traffic.

John: 00:03:27

To reduce those other locations, traffic, you need to select regions, people in

John: 00:03:33

or regularly in your targeted locations.

John: 00:03:36

Okay?

John: 00:03:37

It'll reduce almost all the traffic coming from other locations.

John: 00:03:42

But sometime uh, some you can even see some mass traffic inside that location.

John: 00:03:48

So to remove those, even you need to exploit other

John: 00:03:53

locations, other countries to.

John: 00:03:56

Target exclusions.

John: 00:03:58

Okay.

John: 00:03:58

to add those countries to exclusion, you need to prepare all the country's list.

John: 00:04:04

You can get all the countries list all the countries name by simply Googling, and

John: 00:04:10

you can save, you can add to a space sheet and here, remove your targeted location

John: 00:04:17

and you can copy all the locations.

John: 00:04:20

Then you can go to here in exclusions, go to Advance Advanced Search, and

John: 00:04:28

you can go to here, add locations in bulk and past all the locations.

John: 00:04:34

Okay?

John: 00:04:34

You can then search.

John: 00:04:36

This is not a glitch.

John: 00:04:37

I'm interrupting the video you're watching because I need to remind

John: 00:04:39

you that I'm always looking for people to join our team.

John: 00:04:41

So if you're passionate about Google Ads and you wanna work with the best

John: 00:04:44

Google Ads agency on the planet, please go to so late.com/apply.

John: 00:04:48

Speaking of working with the best Google Ads agency on the planet, if you're having

John: 00:04:51

trouble with Google Ads and you want professional help, that's what we do.

John: 00:04:54

You can go to so late.com, that's s o l eight.com to apply for your

John: 00:04:58

free, no obligation action plan.

John: 00:05:00

And if I've.

John: 00:05:01

Any level of value at all, maybe think about giving me a thumbs

John: 00:05:04

up and subscribe to our channel.

John: 00:05:06

That's how we juice the YouTube algorithm, so they actually know

John: 00:05:08

that I know what I'm talking about.

John: 00:05:09

If you have questions, comments, concerns, or confessions,

John: 00:05:11

hit me below in the comments.

John: 00:05:12

And now back to your regularly scheduled program.

John: 00:05:15

So here it'll detect all the locations.

John: 00:05:18

Here.

John: 00:05:19

You need to check double check whether all the locations are applied or not.

John: 00:05:24

sometime it, skip some locations.

John: 00:05:26

Yeah, it add some other locations.

John: 00:05:28

So you need to make sure and remove those other locations here.

John: 00:05:32

Then simply you can click here, exclude all to apply exclusion.

John: 00:05:38

So we have already applied children and we have already excluded all the countries.

John: 00:05:44

I'm going to cancel it after adding.

John: 00:05:46

You can save this to apply the exclusions, so in this way you

John: 00:05:51

can stop, you can reduce all the traffic coming from other locations.

John: 00:05:57

So I hope you like this video.

John: 00:05:59

If you have like this, please thumbs up and please uh, this video with your

John: 00:06:03

friend, family colleague for a weekend.

John: 00:06:06

And make sure to subscribe this to this channel to watch

John: 00:06:09

this kind of valuable, detail.

John: 00:06:11

Detail.

John: 00:06:11

And that's it for today.

John: 00:06:13

And you again later.

John: 00:06:15

Thank you.