Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems!
John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.
Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!
PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
Related resources:
The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-…
📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q
🧠 How to Structure Your Performance Max Feed Only Campaign | PPC Talks: https://youtu.be/UmrWbJl7l2A
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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:
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Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems!
John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.
Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene…
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm…
🧲 The only guide you’ll ever need for Google Ads for YouTube:
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Transcript
I don't know.
Speaker:Very strange.
Speaker:I know.
Speaker:That's why I was like, can I try something like gets a test , I was tracking that.
Speaker:It doesn't, make sense at all.
Speaker:Virginia, I wanted to let you know that.
Speaker:Cause I thought it was kind of cool.
Speaker:Cause yeah, that was that was right here.
Speaker:It was just like nothing.
Speaker:And then a conversion.
Speaker:I've done this 10 times now and it's, never failed.
Speaker:I don't know why.
Speaker:Well, I do know why it runs off the same four inventories as smart,
Speaker:having used to whatever that means.
Speaker:Oh, Regina, I wanted to kind share with this with you.
Speaker:Yesterday we had a 2.7 row as in Wow.
Speaker:That's magical.
Speaker:I was only one to say, oh, but still, it was only the second day , but we went
Speaker:from no sales, sales and boo it popped up.
Speaker:for whatever reason.
Speaker:I can't explain it, but a feed only only works well, I guess I would say, when it's
Speaker:an upgraded from smart shopping campaign.
Speaker:Not to Pax, not when it's a brand new Pax.
Speaker:and upgraded from smart shopping to Performance Max.
Speaker:Then as a feed only, that will work if we try to use a feed
Speaker:only brand new smart shopping.
Speaker:It doesn't remarket all the previous users, so someone's like, yeah, I
Speaker:used to have this amazing account performance when I was on Smart Shopping.
Speaker:The only way to keep that is to take that upgraded from smart shopping.
Speaker:Pax and I upgraded it for him.
Speaker:I actually took an old PAX campaign or an old smart shopping
Speaker:campaign that was working.
Speaker:I upgraded that, stripped all the assets that ran it, and then
Speaker:yesterday we had two point something.
Speaker:I don't know.
Speaker:Very strange.
Speaker:I know, that's why I was like, can I try something like it's
Speaker:a test , I was tracking that.
Speaker:It doesn't, make sense at all.
Speaker:I wanted to let you know that.
Speaker:Cause I thought it was kind of cool.
Speaker:Cause yeah, that that was right here.
Speaker:It was just like nothing.
Speaker:And then boo a conversion.
Speaker:Two conversions it looks like.
Speaker:Wow.
Speaker:Just.
Speaker:yeah.
Speaker:So what was interesting is that like went from nothing and then all of
Speaker:a sudden, ooh, same ad spend that This was on here too, by the way..
Speaker:Actually you look at the cost Change one of those to the cost.
Speaker:You'll see what I mean.
Speaker:It was actually increased that same day.
Speaker:I put this one at a million.
Speaker:I know, which it had been set to earlier that day.
Speaker:If you change one of those blue or red to cost, you'll see what I mean.
Speaker:During that time period, the cost was really low.
Speaker:Like change the blue or the red line.
Speaker:Oh, oh, oh, I see what you're saying.
Speaker:To cost.
Speaker:you can see it dipping and going up.
Speaker:this one here, the one that I started has upgraded it started off at a million.
Speaker:Right.
Speaker:And the Pmax campaign that you chose that number from had been changed
Speaker:to that like three hours before.
Speaker:Got it.
Speaker:That's what I was wondering by the client , what was it before though?
Speaker:It was half I don't know, because we lowered it at the end of the month.
Speaker:Then we increased at the beginning of the month, but we didn't increase it enough.
Speaker:Then the client increased it more on the same day that you did it.
Speaker:So, it's all in I D R, so I have no idea what the numbers are.
Speaker:So this budget change here that happened, decreased and increased
Speaker:one three minutes later to 360.
Speaker:So this was 360 starting here, and the cost was, 1 30 86.
Speaker:2 15, 2 0 3, 1 12.
Speaker:I sent mine to a million and it goes at 1.4 like the next day.
Speaker:And the reason why I wanted to track this is because the previous smart
Speaker:shopping campaign still has all those audiences that it knows where to go.
Speaker:It's called the four Inventories and Google can tell me what it was, but they
Speaker:said, yeah, smart Shopping campaigns that are upgraded Performance Max
Speaker:still retain those four inventories and.
Speaker:what are those four inventories like?
Speaker:I don't know.
Speaker:. I'm like, okay, but when, you turn on one that has those inventories still
Speaker:available, it's like, oh, you mean I wanna go back after everyone that I
Speaker:used to go after on smart shopping and those type of people that are on the
Speaker:website here for like the last week.
Speaker:I'm like, yes, it's 1.4 million.
Speaker:It overspent when it it couldn't even get two budget.
Speaker:That's a difference.
Speaker:I don't get it.
Speaker:it would be really interesting for an economist to like measure
Speaker:the impact that Pmax had on the.
Speaker:like over the past months.
Speaker:Like can you imagine it's the reason for inflation , right?
Speaker:it's probably not like the main thing that's going on, but I'm
Speaker:just saying small business is how you have a healthy economy.
Speaker:You have a lot of small businesses, and P MX comes out, obliterates small business
Speaker:profit for several months in a row.
Speaker:No one can figure it out.
Speaker:We're the best Google Ads teachers of the world.
Speaker:We still can't figure it out.
Speaker:It's been months and . No one's like talking about it.
Speaker:like Google has so much influence over the economy right now.
Speaker:It's really scary.
Speaker:that's a good rule thumb though.
Speaker:But I know we're talking, you're like, Hey, we always run feed on campaigns.
Speaker:I promise you switch and it doesn't matter.
Speaker:Here's the scary part, and this is where, this, where, and everyone should
Speaker:probably see this cause this is not gonna make sense to pretty much any of
Speaker:us, but this Performance Max campaign.
Speaker:That I upgraded from that started, let's just say two days ago.
Speaker:I upgraded this one from a smart shopping campaign.
Speaker:. This is not a glitch.
Speaker:I'm interrupting the video you're watching because I need to remind
Speaker:you that I'm always looking for people to join our team.
Speaker:So if you're passionate about Google Ads and you wanna work with the best
Speaker:Google Ads agency on the planet, please go to so late.com/apply.
Speaker:Speaking of working with the best Google Ads agency on the planet, if you're having
Speaker:trouble with Google Ads and you want professional help, that's what we do.
Speaker:You can go to so late.com, that's s o l eight.com to apply for your
Speaker:free, no obligation action plan.
Speaker:And if I've.
Speaker:Any level of value at all.
Speaker:Maybe think about giving me a thumbs up and subscribe to our channel.
Speaker:That's how we juice the YouTube algorithm so they actually know
Speaker:that I know what I'm talking about.
Speaker:If you have questions, comments, concerns, or confessions, hit me
Speaker:below in the comments, and now back to your regularly scheduled program.
Speaker:since May 30th.
Speaker:So the smart shopping was running May is stopped, so Resters of May, so June, July,
Speaker:August, September, October was dormant.
Speaker:October it starts the next day.
Speaker:Boot conversion.
Speaker:I don't know, it's weird.
Speaker:you can take any previously dormant smart shopping campaign.
Speaker:Let's make this very, very well known, cuz I, hope I don't have to say this
Speaker:again cuz this powerful, so I wanna make sure everyone's paying attention.
Speaker:Any previously dormant smart shopping campaign that was running well
Speaker:can be turned back on as a smart shopping campaign by converting.
Speaker:Stripping all the assets out, turning off Euro expansion and
Speaker:just running the feed in that.
Speaker:If you have a performance max or smart shopping campaign that's already been
Speaker:converted, had a whole bunch of assets added to it, failed and then died, you
Speaker:can strip out all of those assets again.
Speaker:Relaunch that same thing, just turn it back.
Speaker:And then we'll come back.
Speaker:I've done this 10 times now and it's never failed.
Speaker:Well, I do know why it runs off the same four inventory as smart
Speaker:shopping used to whatever that means, but for any feed only campaign.
Speaker:And how about this?
Speaker:Here's a good rule.
Speaker:We should never run a feed only campaign that's not been