How To Analyze Performance Max Campaign Data

In this video, we are going to learn how to analyze a Performance Max

campaign data, how to know where it is focusing, which channel is

working, which channel is not working.

Let's find out how much convergence we have received from the

shopping network to, so to get that go to reports redefined.

Then shopping then, so t it.

Say again, our performance pen is focusing very, very less in dynamic remarketing.

Hi guys.

I'm Ruth from Solutions eight.

And in this video we are going to learn how to analyze a

Performance Max campaign data.

How to know where it is focusing, which channel is working,

which channel is not working.

Okay.

in this account, we are running a proper Performance Max campaign.

This is our proper Mass Max campaign.

Max solve.

And to analyze this data, I'm considering last 30 days.

And here, as you can see, we have received around this much of impression

and this much of conversion from our proper mass mass campaign.

Okay, so let me copy the campaign name and note it down here

and copy the total inpatient.

And total convergence.

then let's find out how much convergence we have received from the Softing

network to get that go to reports.

Redefined report, then shopping, then so, and C id,

then our campaign.

as you can see, our proper Mass Max solid campaign is received, 74.28 convers.

From the Sopping network.

The last 30 dig, you can see almost all the convergence are

coming from the Sopping network.

You can say this, PS campaign is sopping heavy campaign.

Okay?

If I get the rest

minus.

Okay, so we have 6.68 convergence, and you can say this may be coming

from either dsa YouTube discovery.

So let's find out how much it is focusing on YouTube.

go to your account.

To know how much it is focusing on YouTube at this column views.

we have received only 1 72 views in the last 30 days.

this is kind of very less number of views and Google does a very port of tracking

YouTube convergence so we can negate.

So now we have either DSA discovery uh, display.

So let's find out how much it is focusing on display and discovery network.

So to get that go to again reports, then redefine reports, then others, then

proper mass, mass campaign placement.

Okay.

Just add your.

And filter out campaign.

So this is our campaign.

out of this huge number, out of this, much of 5 78 K inpatient only.

3.8 K in patients are received from Discovery and Display Network.

And from this much of inflation discovery, this is your Discovery

network, Google owned and operated, and we have received 1,477 inpatients from

the Discovery Network from the last.

30.

these numbers are also very this.

So this campaign is even not focusing much on discovery and display and as you know,

the dynamic remodeling grounds on display.

So you can say even our is focusing very, very less in dynamic remarketing culture.

. Okay, so now we can say this much a conversion.

All the conversions we got from the DSA network search network, okay?

This company is focusing very less on dynamic react.

all the conversion, all the 74 point 52 conversions are coming

from the shopping channel that is running in the search network.

Like we are getting in standard shopping, we are getting Shopping

convergence from the search network.

Okay, almost all the convergence are coming from the shopping.

And , shopping a source shopping network like standard shopping

working inside this problem campaign, even if you want to cross verify

this number, you can go to here

so I can go to landing.

This is not a glitch.

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you can filter your campaign pro mask and apply, then add a filter lending.

Page doesn't contains products

because from the shopping campaign all the landing page would be products.

If I exclude landing page product landing pages from the all , I

can get without shopping data.

So 68.68 convergence, which is this much accurate.

So exactly this much of convergence we are received from the DSA network.

So only DSA and Standard shopping network is working here.

also, you know, as this company is not focusing on dynamic remarketing

you can create a separate dynamic remarketing campaign for this.

And if you want, you can even test YouTube module because we have

received only 1 72 views, you can test.

To test why actually those channels are working or not.

Okay?

So in this way, you can analyze proper mass, mass campaign data

and know which channel is working, which channel it is focusing more

of, which channel is not focusing.

that's it for today.

I hope you like this video.

If you like this, please thumbs up and if you have any questions,

let me know in inside the comment.

And please subscribe to this channel to watch this kind of valuable tutorial.

And thank you for watching and see you again.