The Google Ads – Podcast

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Calling it as it is and exposing tactics and hacks to use within business and life

I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!

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John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to...
If you’re working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles! StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/ Performance Max with limited...
If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your...
Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing. The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced...
John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to...
Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty. He also talks about the pros and cons of Maximize conversion value bidding, why you should choose...
Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge! Haven’t seen Part 1...
The weather is a major factor in the rise and fall in demand for some products and services. Now, there’s no need to sweat it out in manually adjusting your bids every time the weather changes! Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here’s an overview of how...
The Google Gods have blessed advertisers with a gift in Performance Max that allows restriction of fraudulent traffic. Could this put an end to click farms that target Performance Max campaigns for lead generation? Or is this simply another pipe dream? Kasim shares this tool that works well with other campaigns and where you can...
Kasim features the LinkedIn Google Ads Guru he’s stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight...