The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
We just turned 17 years and our awesome founder and CEO, Kasim Aslam, reveals the most significant lessons he learned along his journey through life and entrepreneurship. Kasim shares his 17 lessons in 17 years and he stresses the importance of the third Solutions 8 Core Value. Solutions 8 has grown exponentially over the years,...
If Google is saying that your campaigns are failing, don’t believe it right away! John is here to help you understand the problem with Google Ads attribution and how you can track your Google Ads performance the right way. Google is losing its tracking capabilities- we’re noticing that remarketing is working a bit less, and...
Bing Search is about to get a lot more interesting with the integration of ChatGPT! In this video, Kasim breaks down the news. He shares what he knows about this new revolutionary way to search. He also dives into how this new integration will affect digital marketing and what it means for Google’s current dominance...
John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI. Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick...
Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge. Related videos: 💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko 🤖 AI in Google Ads: Is It...
Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven...
John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths. A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary...
John reveals how Performance Max campaigns share traffic and why this is a problem especially if you have a lot of asset groups. He then shares how you can manage this PMax issue. John shares his expertise on how to optimize your Performance Max campaigns for maximum success. He covers the important considerations for managing...
John shares what you need to know before running Local Ads- the pros, cons, why you should run them, and how you can run them with ease. He also shares how he explains to clients how local ads can help their business grow, and so much more! PS: This guide series is from an internal...
John guides you through the steps to properly track conversions for your supplementary campaigns. He also shares the common mistakes with Google Ads conversion tracking and how you can avoid them. 0:00 Intro 0:33 Guide to Tracking Conversions for Google Ads Supplementary Campaigns 9:19 Setting up custom columns 11:30 Work with the best Google Ads...