ChatGPT and the Future of Digital Marketing: What You Need to Know

Prescription without diagnosis is malpractice y.

This is so infuriating and also really funny to watch.

Here's my advice since you asked.

Wait, wait.

I'm not telling you first.

What's happened is amazing.

It's also old, by the way.

I'm so excited to announce this.

I am now officially a certifi.

AI expert and to prove that you can see my certification here written in Old Ink.

Y'all, this is so infuriating and also really funny to watch.

Every Donkey with a Internet connection is a fricking.

AI thought leader and the number of courses that I'm being offered, and

you know, it's like you've had this thing for three weeks now and you're

the expert, you're the authority.

That's great.

Good for you.

Well done.

Here's my advice since you asked.

What's happened is amazing.

It's also old, by the way.

G P T three is two years old.

The only reason we're all happy about it now is because they made

an interface that actually lets.

Dummies like me, play with it.

And if you haven't played with, with chat g p t, by the way, you

have to go do that right now today.

It's unbelievable.

And I'm not saying that it's not, that's not what this video's about.

I think honestly the, the, the AI-driven graphic creation is even more impressive.

Like I get lost in mid journey.

It blows my mind what mid journey's capable of.

But all that said , this gold rush towards, AI prescription

without diagnosis is malpractice.

And so you don't even necessarily know where it lands yet.

And if you do, you don't need to watch this video.

You might say no, like, no, dude.

I'm actually using chat G P T in order to do these 15 things.

The other day, my CTO used chat G P T to identify YouTube channels that we could

use for a specific type of targeting.

Great, you have a use case.

Awesome.

Run with it.

If you don't know where it fits yet, don't worry.

Wait, wait it out.

Pioneers get killed.

Settlers Prosper.

So, , Google wasn't the first search engine.

Facebook wasn't the first social media profile.

Apple didn't create the first anything, the first smartphone, the first

tablet, the first, , smartwatch, like they just wait in the wings.

You let somebody else pay all the r and d costs, make all the mistakes,

take all the arrows, socially, deal with all the legislation, build

the market, build the awareness.

And by that time, they're so heavily bloated, they die.

And then you can step in for a fraction of the cost , and, , a

fraction of the amount of time.

Take over, and this is true for big markets and small markets.

You don't need to be first period, full stop now.

Pay attention.

You can pay attention to what your competitors are doing, what people in

other industries are doing that you could carry over to your industry.

That's all perfectly fine.

So I'm not telling you not to learn about ai.

I'm not saying that at all.

I think that it's a very worthy endeavor.

It might be one of the most important things that we can learn at this point.

But , this frantic like, oh God, like we have to, , get out ahead of it.

You don't have to skate to where the puck is going cuz nobody

knows where the puck is going.

Including maybe most of all these idiots selling this horse

shit content that I don't know.

And I mean, some of, some of what I'm seeing is actually pretty cool.

I tweeted something, uh, the other day.

, this gal posted like , a collection of very practical, actionable things

that AI can do for you right now today.

But some of it is such garbage, it's.

Digital naval gazing, they're just pontificating on their

philosophical undertake.

Like it's, you don't know.

You don't know.

You have no idea.

I don't know.

Nobody knows.

So stop that and don't buy anybody's ai course.

, , the caveat I'll I'll provide is if you're in industry, you're in, if you're in an

industry where you can see AI now doing what you do, , I'm in that industry.

That's what performance Max.

If you're a a content creator, if you're a graphic designer, I don't think

that your job is like on the , chopping block right now today, but I think

the shift to the way you do what you do is gonna be pretty substantial

and it's worth paying attention.

But I still don't think you need to run around buying a bunch of AI courses.

Cause none of these fools know, they don't know, just go play

with, play with the products.

They're all free, , or really cheap.

And they've been around like, I don't understand why all

of a sudden everybody's, The toenails got lit on fire.

We've had this and we've had it accessible.

It's gonna start getting really cool.

GBT three is a hundred.

Billion parameters.

G P T four is 175 trillion parameters.

Ah, like if you think, if you think chat g PT is cool now, yeah, G P

T four is significantly larger, more powerful than G P T three, 170

trillion parameters compared to G P T three s, 175 billion parameters, so

it's a hundred times more powerful.

So this thing is gonna get really cool.

I think it's worth paying attention to.

I do think it's gonna have significant impacts in ways

that we don't even understand.

That's not the first time that's ever happened.

Nobody could see where the internet was gonna go.

When we had the internet.

I remember, you know, in the very beginning it was all just chat rooms and

we're like, okay, so we can mail faster.

And now, , look at it.

That's why I think it's, it's okay to wait.

You don't have to get out ahead of the curb or be the smartest person in the

room when it comes to all this stuff.

As a matter of fact, that actually may hurt you.

And , yeah, that's all I got.

That's my soapbox.

I hope this is helpful.