The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
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John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target audience and convert them into paying customers. Ad Sequence campaign allows you to create a story through a series...
In this step-by-step guide, learn how to set up Google Analitycs 4 eCommerce tracking for your Shopify Store using Google Tag Manager. By setting up GA4 eCommerce tracking, you can accurately measure the performance of your online shop and make data-driven decisions to improve your sales and conversions. With this data, you’ll be able to...
Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why “Unknowns” in your demographics audience segment are...
In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager. Once you’ve completed the setup, you’ll be able to see all of your conversion data in one place. This makes it easy to track your conversions and get a better understanding of...
We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize. But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video...
Black Friday and Cyber Monday are just around the corner, and that means it’s time to start preparing your Google Ads and Merchant Center promotions! Learn from the pros! In this episode, GAds Girls Mel, Leandra, and Carmen talk about how to set up your BFCM ads for success. They cover everything from promotion extensions...
Regina answers one of the most common questions she gets asked when advertising with Google Ads- “What is the minimum budget recommended to get started with Google Ads?” Regina Bellows, executive director of StarterPPC, discusses the main factors that go into determining your ad budget, and how it can affect your conversions. She also provides...
Do you need to target your target audience multiple times through your ads but you have a limited budget? Then, YouTube Target Frequency ads might be for you! And in this episode, John shares what YouTube Target Frequency ads are, how they work, how you can use them, and the pros and cons of running...
Watch this step-by-step guide on how to set up Google Ads Dynamic Remarketing Tag using Google Tag Manager. Smruti doesn’t only guide you through the setup, but he also helps you make sure you’re data layer and tag are working properly, and he shares the codes for the snippet and Add to Cart. Data Layer...
Are you looking to write amazing ad copy that will grab attention and encourage your prospects to take action? If so, you’re in luck! Plus, you’ll meet more of the GAds Girls! Our Client Manager, Carmen, and Copywriter, Ash, are experts when it comes to writing engaging ad copy. And they’re here to share three...