The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
Are you tired of seeing poor results from your Google Ads campaigns? In this video, John takes a deep dive into a Google Ads account to identify areas for optimization. From analyzing inactive products to understanding why they may still be showing up in remarketing efforts, John covers it all. Don’t let your Google Ads...
Are you struggling to make sense of your Google Ads data? It can be tough to understand how your campaigns are performing when the numbers just don’t seem to add up. But don’t worry – we’re here to help! In this video, John will demystify Google Ads data and show you the best way to...
GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the...
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google’s full range of advertising channels, so it’s essential to understand how all of your traffic (even email marketing) can affect your campaigns....
Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of...
Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you’ll learn the following: – What CTR is and why it’s crucial for successful Google Ads campaigns – The key factors that influence your CTR – How to calculate and track your CTR...
Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help! Regina Bellows, executive director of StarterPPC, shares the difference between Facebook Ads and Google Ads, which one you should...
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google’s full range of advertising channels, so it’s essential to understand how all of your traffic (even email marketing) can affect your campaigns....
Learn how you can set realistic and effective campaign goals. Plus, we’re giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you. Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind,...
Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales. Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:...