The Google Ads – Podcast

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Calling it as it is and exposing tactics and hacks to use within business and life

I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!

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Here’s the replay from this week’s Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get...
Why should I run a Brand campaign when I’m meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn’t that eliminate the need for brand campaigns? Aren’t brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to...
Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life. For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country’s economy is suffering a severe downturn. Ivan and...
The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It’s the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes. Google support...
“The most important thing when it comes to sales isn’t copywriting or advertising – is that you don’t make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some...
Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce...
In this episode, Regina Bellows, one of our incredible Client Managers, offers a few tips on how to minimize the amount of Facebook leads targeted with your Google Ads campaigns. This includes tapping into the future that is Performance Max. If you’re running Facebook Ads and Google Ads, you’ll expect that two marketing platforms will...
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚 For now, you can hear...
Do you own an agency and you’re not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software...
Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and “best” practices, filter them accordingly. It’s still You vs Google, and...