The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
Here’s where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they’ve received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns. Find or create placement reports...
With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn’t do before the learning phase. The 90-day guideline meant that we would typically...
In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more! A question from one of our...
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including...
Selling PPC isn’t hard! You just need to know two things… 🔔 SUBSCRIBE for more videos: https://www.youtube.com/channel/UCKuk… ————————————————– Related Videos: Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCr… 6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAA… How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-… Google...
Kasim battles it out with our Google Ads strategists on what’s better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns. In this video, you’ll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in...
We’ve seen Google prioritize some accounts when rolling out new features, that’s normal. But this is the first time we’ve seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen...
New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, “PPC Talks!” Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals. In the first episode of...
In Neil Patel’s blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that “PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns.” If there’s one thing we hope one has learned...
If you’re using GPT-3 and other content generators, this might be the time to revisit Google’s Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google’s partner sites. In an episode of the Google Search Central SEO office-hours hangout, John...