Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY

Sat, May 7, 2022

The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It’s the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes.

Google support article about the new customer acquisition goal:…

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