A Quick Strategy to Improve Facebook Campaigns

Fri, May 13, 2022

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”

Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.

IN THIS EPISODE YOU’LL LEARN:

  • The key differences between cost cap and bid cap
  • Two important things you have to have in place before using these strategies 
  • How, when, and why to duplicate your campaigns
  • What Facebook is looking for when they rank your ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

contact

Connect with Kasim Aslam

If you have any questions or professional inquiries please shoot him an email through this form. He would like to hear from you, depending on your inquiry of course.