EP68: 3 Elements of High-Converting Video Ads [Part 2]

Tue, Oct 25, 2016

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.


While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.



  • The video format Dominate Web Media is seeing a 30-50% increase in ROI.
  • The effective video ad strategy for short video ads of 30-60 seconds (