EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Tue, Mar 15, 2016

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…


In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.




  • What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
  • How to “Kiss” your campaign goals (