EP200: Are You Still Running Your Facebook Ads Like it’s 2015? 4 Essential Tips to Get You on Track

Tue, May 7, 2019

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.

What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.


  • The Facebook changes—after July 2015—that have continued to get the best results
  • Why The Michigan Method™ doesn’t work as well as it did in 2016
  • The reason why simplification of audiences is essential to Facebook ad success in 2019
  • Why the ideal audience size has changed from 400,000–1MM and now 4–40MM
  • How separation of placement is triggering “The Breakdown Effect” in your ad campaigns
  • The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key


Measure Results In Ads Manager | The Breakdown Effect

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 198: 5 Facebook Updates You MUST Know Right Now

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