Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month.
Ralph and Molly explain two of “the Power 5” taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool.
IN THIS EPISODE YOU’LL LEARN:
- “The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns
- Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance
- How to use ad relevance diagnostics to improve ad performance
- How to improve customer feedback to avoid spending more on ads than you need to
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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