EP116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

Tue, Sep 26, 2017

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.


  • How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
  • An ingenious way to position a product so customers understand your pricing model.
  • The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.