Perpetual Traffic – Podcast
Helping you master paid traffic and conversions!
Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
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Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy...
Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today’s episode, Ralph and Kasim sit down to discuss exciting things going on with Google’s Performance Max and how you can eliminate click traffic entirely. We all know how...
Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client’s campaign with something called Conversion Architechture! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter OUR PARTNERS: Get a...
To build an in-house marketing team or to hire an agency? It doesn’t matter. With these top tips, you’re guaranteed to work with the top marketing experts in the space right now. On today’s episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks...
Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don’t know where to start? On today’s episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic – the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. For many entrepreneurs...
Kasim and Ralph cover 2 nuggets that every digital advertiser needs! Download Ralphs Free PDF on Naming! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook...
Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users? On today’s episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest...
Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today’s episode, Kasim Aslam describes how Google’s monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on...
Did you know that a percentage of your ad budget is lost to click fraud? On today’s episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entire businesses are...
Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today’s episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a...