The Google Ads – Podcast
Calling it as it is and exposing tactics and hacks to use within business and life
I believe everyone has a story and I have more than a few, each episode I speak my mind on what bothers me, what I feel helped or made me grow and allowed me to connect with the world’s elite – many of these episodes I bring in my friends who share their perspective
Your Obligation is to listen, enjoy and the use it!
Your Obligation is to listen, enjoy and the use it!
Listen on
Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign’s Engaged-view Conversion Window can make a huge difference in your results. He also does a deep dive on an account to show you how...
Are you worried your ads are shown to the wrong people? Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target...
Unsure how to create a GA4 Free-Form Exploration Report? Look no further! Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts. By following this...
Are your Google Ads campaigns overspending? Luckily, John is here to help you manage your Google Ads budget by sharing everything from common mistakes advertisers make when setting budgets down to how the algorithm calculates the daily ad budget. Once you understand how your ad budget is calculated, it will be easier to set a...
John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking. Do you want to succeed with your Google Ads campaigns? Who doesn’t?! But to do that, you need to make sure you’re...
Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports. GA4 acquisition reports can be really helpful in understanding where your users are coming from, what channels are most effective for you, and how to optimize your marketing campaigns. With this...
Want to write better ad copies? You’re in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions. It can be tough to know what works and what doesn’t in ad copy. That’s why it’s important to see what your competition is doing and learn from their...
Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in your Google Ads account. By adding a “Custom ROAS by Time” column, you can easily analyze your ROAS in...
The holiday sale season has officially started with Black Friday and Cyber Monday! Whether you already started or you’re still planning your Google Ads campaigns for Christmas or any other holiday, here are three important optimization tips to boost your holiday sales! Listen to this episode as our Director of Operations, Leandra Green, and one...
Unsure of the difference between “Conversions” and “Conversions By Conversion Time” and how to analyze the data? You’re not alone! Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help!...