In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign’s ROI – both in the short-term and
the long-term.
Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.
IN THIS EPISODE YOU’LL
LEARN:
- How to lower your cost-per-click
by increasing relevance score and
click-through-rate. - The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (