EP168: Choosing the Right Facebook Campaign Objective for You (Part 2)

Tue, Sep 25, 2018

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.


  • Which objective to use to increase product awareness
  • The different objective needs for larger and smaller businesses
  • What conversion rate you should shoot for when using lead generation
  • 2 ways to use the Messenger objective