EP 219: Breaking Down Campaign Budget Optimization with Nehal Kazim

Tue, Sep 17, 2019

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.


  • What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
  • Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t
  • How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
  • How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets


About Campaign Budget Optimization

About Dynamic Creative

Ad Pros


Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)


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