It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.
IN THIS EPISODE YOU’LL LEARN:
- How to best utilize the Facebook Ads library and TikTok Creative Center
- Why you need to immediately build a one-question post-purchase survey
- Which easily-replicable TikTok formulas have worked best across all brands
- Tips for going back to traditional marketing basics
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- thesocialsavannah.com
- Follow Savannah on Twitter (and follow the 150 marketers she follows)
- Follow Savannah on IG
- Episode 306: Snapchat and TikTok Advertising
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Connect with Ralph and Kasim on Twitter
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- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
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- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!