Why Conversion Rate Optimization (CRO) Is So Important For eCommerce

Tue, Apr 5, 2022

Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this episode, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn’t spend a cent on advertising if you haven’t optimized your site for CRO yet, and what you can do to start.

CRO refers to the process of increasing the percentage of visitors who complete a desired action on your site — whether that’s making a purchase, subscribing to a newsletter, or downloading an app. The more conversions you have, the better your site is performing.

Listen to this episode to learn about the importance of Conversion Rate Optimization (CRO) and how you can start optimizing your site right now for conversions and sales.

🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM

More about the creator of the E-commerce Checklist, Jaka Šmid:


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Mentioned Videos:

💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I

🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ

🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8



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Related Videos:

Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCr…

6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAA…

How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-…

Google Ads Playlist:



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