What if You Don’t Have $100 to Spend Daily on Performance Max…Now What? – Live Q&A w/ Sol8 Strategists

With the new and improved John, the backup John backup, John.

Yeah.

John is on a much needed and well-deserved vacation and costumes

terrified of taking these calls alone.

So I dropped a link in to the strategy team and said, fellows

helped me and your summer so far.

You're the only one.

Brave enough to step up to the plate.

I tried guilting everybody so far.

It doesn't seem like it's working, coming.

Don't worry.

I'm expressing this and y'all better show up.

Yeah.

Um, this is going to be a good one.

So, uh, as always, uh, thank you to everybody who's shown up.

I see a Facebook user says how well they Fogo.

Hey boys, do y'all want to ask questions in the live Q and a, you

got to jump into, into the two.

So jump into YouTube and, uh, I'm going to be pulling our

questions from the YouTube chat.

Which I'm excited about.

There we are.

I was just waiting for YouTube to queue it up and we've got some new members.

We've got Tommy Ducasse now.

Sorry, Tommy.

If I mispronounced that, Hey, Tommy, Tommy is here and then we've got Brett Nelson.

Thanks for joining.

Appreciate you, uh, theaters here.

Nice to see you.

Uh, I just applied to get on the beta for negative keywords for Pemex.

No way, Dave, where did you do that?

Where does that exist?

John, what up John?

John Ray.

Yeah.

Send us a screenshot of where that beta exists, because we were told by Google

that everybody was going to get it.

And then we were told by Google that nobody's going to get it.

So now nobody knows what to believe, which is super, super frustrating.

Michael, what am Michael?

Steve?

Oh my Google rep.

Yeah.

Well, we'll see then Dave, arms of Andes is here.

What apartments?

Brett Nelson customer list doesn't work in.

PMX really what didn't work about it.

Brett Nelson, could you not upload it?

Oh, it might be a, uh, what do you call it?

Spend issue if you have a new account.

And I think there's like a $50,000 spend, uh, threshold got a threshold and they,

they didn't, they said they did it, but like a lot of the times you can, and it's

usually because of the spend threshold.

So frustrated sucks.

Yeah, Brett Nelson.

Do you, have you reached $50,000 in lifetime spend it's lifetime, right?

It's not per annum.

Uh, yes.

I'm going to go with, yes.

All right.

I'm going to shout out our new members real quick.

Uh, Brett Nelson, uh, Tommy Ducasse now, I'm sorry.

I'm saying it wrong time in Casey snow movie at on, uh, why David's 74.

Uh, Ian who?

Jos carp and I in ACU, Nick, Dave regalia.

Nick Hammond, client dispute management.

You scare me a little bit, but I'm glad you're here, max.

Vander's a beer.

Say ed Chris.

Horridge Leo number 26, and everybody else is, uh, has been around.

So appreciate y'all being here.

Stop dropping your questions into start dropping your

questions in the chat with Sama.

Just so y'all know is, uh, is one of our longest tenured strategists.

He's here to answer your questions.

Justin just signed up to be a good person by the way.

Thank you, Justin.

So it was some, but we're going to start taking.

Let's do it.

Uh, Brett Nelson says upload works, but it won't take it.

It's been there a while.

Yeah.

It's usually a spend issue where you can upload the customer list onto Google

and it's big enough, but just for, because I guess the spend limit, you

can't use it as an audience signal in your Pemex campaign, which is weird.

That is really weird.

Yeah.

Yeah.

That's true for weird.

That's also really frustrating because Google came out and said officially,

they lifted all the spend threshold.

So the fact that it hasn't been lifted, I think, I almost wonder if

you can send that through support because that feels like something

that just shouldn't be there.

That's what the shot they Fogle said.

That is a Google account rep said try using negative, uh, on the

account level, uh, negative, uh, application on the account level.

Doesn't work in PMX at least not to my knowledge.

If anybody else has tried it.

Uh, who's this phase here.

Check this out.

Now it's a party the week.

Uh, guilting worked.

There we go.

Caitlin.

I know you're watching this on car.

I know YouTube.

Where are you guys at?

Yeah, they're running tired.

It's live.

Yeah, Kayden just goes to the last video you were under a red light,

like you were all being Pokemon.

I mean, it was so funny.

Ryan heroine just joined, uh, to be a great person.

Thank you, Ryan.

Um, Conday father goes, John looks different today.

Did he grow all?

Alright, so we've got a question from Justin here.

How do I fix my conversion tracking for e-commerce and Pemex to only

show purchase value in college?

Currently, it's showing 80% conversion rates and inflating

everything by counting ATC, et cetera.

So can I take this or who wants to take it, take it right.

So there's a couple ways to do this.

And we recorded a video on this a couple of days ago.

Me and costume to Google just recently started, I guess, handing out us the

regular columns that we used to have earlier with just convergence cost per

conversion, a conversion value divided by cost, which was set to basically

whatever conversion action you are taking.

So if you don't have that, if you have that, so you can just use those,

but you're gonna have to check.

And if you don't have that, the easiest way that we kind of do for accounts that

don't have that right now is we literally go in and delete all the other conversion

actions, which is like a temporary fits.

So the only conversion action, the way I'm sorry to have jumped in.

Like, if you don't want to remove all of the conversions, you can

just kill the conversion value.

That way you can count your conversion, every other conversions and see the.

Uh, purchase valleys.

The only drawback of killing the conversion value for the other conversion

is that your number of conversion number will be inaccurate, but your cost per

con, uh, but your conversion value over basically your ROAS would be accurate.

And so you guys brought me down if you disagree with this, but I'm afraid of

killing all conversions or ancillary conversions, because even though now

Google has come out and said secondary conversions, aren't used for optimization.

I think secondary conversions are used for optimization.

Otherwise, why would they have them?

Google needs, predictive indications of intent.

So if you kill all secondary conversions, you're killing Google's ability to kind of

see who would buy from you in the future.

So all of our accounts currently before we got those new columns, which

has literally been like what a week so far have been running without any

of the secondary conversion actions, because it was the only way we could

measure the performance effect.

So all the results we've been seeing have been only with one conversion

action, which was purchased.

Um, they focus his customer.

Doesn't buy anything that Google says that's true here.

So Octa nation, first of all, Warren, thank you for the tip.

Really appreciate you.

This dude's an assassin he's, he's flown around by Zuckerberg and

Facebook to teach other people how to run, um, membership communities.

Um, absolute brilliant, brilliant marketer.

I'm super flattered that you'd be here, buddy.

Thank you.

Uh, so Justin's question.

Um, we answered more or less Justin, let us know if that satiates your desire,

or if there's more to dig into there, I've got lead Google ad account isn't is

always over reporting and purchase amount.

And the number of conversions I troubleshoot it.

The account has one goal which is purchased and counts.

It only in all conversion KPI.

Where do you, where do you read the questions?

Hold on.

I'll drop it into a upper, drop it into slack.

I pull up Google live and I read them from there because these

streams a chat function sucks.

Of course, here.

It's up.

Wonder buddy.

I'll be like, yeah.

We're like, don't say anything.

Stupid pretend you're smart.

Yeah.

So I just dropped the link to live.

And then I'm going to drop co-leads question into slack guys.

You guys let's tackle this one.

Oh.

I think it's the issue we had on card with the most recent one.

And the question I have for you Kalita is where are you sending

people to track their orders?

Because if you're sending people to the thank you page every single time,

which is one, which is an account, we had, people were going to the

thank you page to tractor order.

And every time it would just replicate, it would count it as an order.

So you had one conversion, which was like $2,000 a week, but

because it visited five times, the conversion value was like 10 grand.

So.

We ran into that once with smart shopping where the, the thing, right?

Yeah.

We ran into that with the very recent account.

So you can either send them to a completely separate page for

tracking, or you can change the settings on your conversion action

to just track the first one first.

But if you change one to every, or if you change every one and you have

repeat purchases, then it's not going to count that repeat purchase from.

Uh, Colleen says, no, I have a code to prevent that already.

No duplication on the thank you page.

Yeah.

Yeah.

So actually it's not a wait, I'm hearing you guys.

Sorry.

So actually it's not a changing every conversion to one.

We just add a code, which is a first time assist and ended.

So with that code, it will prevent that conversion conversion tag to fire.

So it will just fire one.

Uh, once the transaction happened, if the customer clicks on reload or

something, then it will not fire.

So that's how we prevent duplicate converge conversion value tracking.

And what was that code again on car?

You said it was specific.

It was if, if first time assessed.

Okay.

If first time assist, could we have a link to that somewhere we can send?

Yeah.

Coleen we'll try and drop that in the chat for you.

Yeah.

If you can find it on car, arms, Vandy is what's the best way to read

the metrics from our listing groups.

I feel like an order, right?

They give you the, the efficacy of the new audience.

Uh, according to impact, it's like 33 X, 20 X, 15 X, and then

you take that new audience and you create a new asset, right?

It wasn't his question.

How to analyze listing groups.

Yeah.

What's the best way to read the metrics from our listing groups.

Oh, I'm thinking of insights.

You're right.

You're right.

You're right.

Yeah.

So who wants to go?

Okay.

It's not as the more important.

Have we checked costs, uh, click through rates, conversions, conversion

ratio, and ROAS ROAS, actually.

Um, if you want to know like how to optimize, you can always like,

uh, create a filter and like products that have over 100 clicks.

And you can also like this endpoint, uh, role as, and you can, um, can you

remove the ones that are not hitting your goal and you have to check that

sometimes Google, when it sees the.

Let's say you have spent $1,000 in a week.

You can see that, um, only one or two of the products, like,

um, get 90% of the budget and just give 10% to the other ones.

You, you should also check that one.

That's the question we need, like a infographic there, like

the hierarchy performance, max.

You know, like the first, most important key performance indicator specifically

for e-com and then it cascades down.

Yeah.

It's kind of hard to do right now because you don't know how much influence the

shopping campaigns in the search campaigns or the, just the overall funnel has on the

whole purchase, because you might have, you might end up killing a product that

was getting hit by the shopping network, but what's converting on the search.

So the listing group never got the country.

Or it might've gone through shopping search and then converted on display.

So search and shopping didn't get that data, but display

was the one that converted it.

So it's like, it's a very risky move removing anything because you

don't know how badly it's going to influence your results or your.

We've gotta be very careful.

Yeah.

Arms of Andes.

We're not trying to dance around this one.

What you're asking is, is a little tough.

It's kind of like, Hey, how do you run Google ads?

It's very, open-ended like once you run performance, max, the data that

you see is going to indicate your next move, but then it really depends

on what data you're seeing and why.

Um, and then your next question, how do we apply to get on the

negative keyword list for Pemex?

Uh, Dave says he went through his Google rep.

I'd be real careful with your Google reps because they're all.

Um, single again, God bless them.

Uh, and they don't know that they're lying.

They don't know that, but they're fed misinformation.

But if you have a Google rep, maybe see if they can get you on the negative keyword,

beta, uh, we were the most recent story we have from the higher end team at Google is

that there is no negative keyword, beta, and they're not going to give it to us.

So maybe that story has changed.

Um, Tommy says we ran a PMX for over a month and suddenly it spent 80% of

its budget in an hour with no result.

It did the same on the day.

Uh, reset right after midnight and we shut it off.

Have you seen that before?

Yikes.

And we've seen that before crazy budget spend.

And then what was syringe and then dying.

It might just be dynamic prospecting at that point.

Can you, did you check your CPCs during that time?

Actually, no, actually it happens with all of our P max campaign.

On the fourth day or second day, uh, jumps and, and then it starts to die off.

So that's when you should add more acid groups are more added, more

audience signals to your asset groups.

So first it's just go wild.

It, it tries to, uh, target each and every audience that you put in there.

And then it, it, uh, it's segregated.

I tried this audience signal.

It doesn't work.

So let's not target that.

I tried the, so that's why in the first two days you will see a

jump in, in the goth conversions, clicks, impressions, and all that.

Then, then it will start to analyze each and every audience signal.

And then it will stop spending, not stop spending.

It will stop spending on, uh, audience signal, which are things

that it can't get to conversion.

Yeah.

So what I'm hearing on cars, it goes two inches deep, but a mile wide figures out

what's working and then starts to drill.

Now, Tommy followed up and said the sh the traffic spike looks

like a bot here's what's crazy.

Tommy is we're seeing an insane amount of bot traffic and performance

mechs, especially for lead generation.

Like, it feels like 80%.

All of Google's traffic is bots now.

Um, so I don't think what you're saying is it feels off base at all.

Uh, what's weird though, is because PMX is goal oriented.

I would assume that would stop bot traffic if it's not accomplishing your goal.

So is, are you getting a bunch of false leads is what I'm saying?

Because if you're getting false positives, school's going to keep

giving you more and more of those.

Uh, John told us the new gold standard for all degeneration is 15 fields per form.

So if a client doesn't have 15 fields in a form, we're not

going to run their peanuts.

Now, if you're at 12, that's fine.

But most of us are at three or.

And that's what stops the bot traffic, because the fields

tend up being far more specific.

And then if the bot traffic isn't converting, then Google stop

sending you more bot traffic.

But I'm convinced now that Google has a real strong, inability

to identify bot traffic.

And Tommy said, like, if it's like, no, no, no.

I'm talking about the industry.

If you don't have like a decent search volume, if there is no demand

for it, maybe Google is not seeing.

If people are not searching, I'm not going to show it for search.

I'm not going to, I couldn't show it for shopping.

So what I'm going to do, I'm going to try to create demand.

So I'm going to abuse, GDN, and I'm going to abuse, beauty.

So like if it's crop tops, for example, like you cannot spend all of your,

I'm not sure about your budget, but you cannot spend all of their budget

on search and shopping right away.

Yeah.

That's really well said.

Yeah, because I've tried performance max on photo five Legion accounts and

it's walking on a, like, it doesn't work on like food because of bot traffic.

Like I was getting bought what traffic, because there was no

one searching for that service.

So yeah.

Performance Maximo's going display, discovery, YouTube and everything.

But for one account where we are spending like a hundred K uh, it's a basement

waterproofing company that has good.

So that DSA is walking.

So I think that performance max is focusing on search rather than

going display discovery on YouTube.

So getting good results, uh, in DP, max campaign, can we force

search by running search campaigns?

So performance max wants to steal from our search.

Yeah, summer came up with it.

The original ideas belong to somewhere.

Uh, he's running supplemented DSS with it, but you have to be patient when

you first launched preference banks.

So it has all seven channels and it starts wild.

Like we have a client that likes selling, um, sample music,

library loops, stuff like this.

And the first search themes that we saw is like, listen, mariachi or

download mariachi, but where we gave it.

Week.

And after that we see like decent, like, uh, Maria sample loops,

drum, a music library for music, production, stuff like this.

But when you first started, you have to be patient.

You have to understand it's going to start wild.

Hmm.

Dan Rosetta asks, is it realistic to spend a million dollars per month on

Pemex only and have six to 10 Roaz.

Well, I mean, we've got a couple of clients that are crushing it.

The problem is, is Dan.

It depends.

It depends on your industry.

If you're selling cell phone cases, probably not, but if you're selling

something that's like hyper-specific, and you know, has quite a bit in

the way of value and a strong AOV.

The thing that I'm seeing with Pemex dying, I just got off the phone with a

client earlier this week who was really upset about his lack of performance.

He had like a $27 AOV.

It's just, there's no way to pay for traffic, their traffic.

Traffic's getting so much more excited.

Yeah, and you have to pay for that visibility.

So I need to know more about your business than any other input guys.

That's exactly what we were talking about earlier to keep up.

And the average order value that people tend to stick around for their e-comm

brand is usually like 20 to 30 bucks.

When realistically you should be aiming for like, in my opinion, 60 to 70 plus,

especially with us dude, big agencies, don't take you if you're sub $80 AOV.

Um, sorry to be offense that are there, then we needed to know a little bit

more, uh, who lead says is search lost impression, share by rank the only

KPI to look for when telling if your search brand is doing well or not.

When telling if your search brand is doing well or not, it doesn't mean brand camp.

Yeah, Kelly, do you mean brand campaign?

And if so, I would imagine that you can still bank on conversions

from your brand campaign.

So search slash impression shares it's a predictive indication, but the

final KPI is going to be conversion or conversion value depending

on what you're optimizing for.

Yup.

Conversion rate, click share.

Let me see.

Um, Dave made a point about our fixer earlier that we're telling Google

that your conversions are worthless.

If you remove conversion values.

Um, and I'm going to fight you on that, Dave, I don't think you're telling Google

that your conversions are worthless.

I think you're telling Google that all conversions are created equal.

So it goes from it.

You moved to binary, it'd be, you know, it's like a zero or one, which

in some instances is to your benefit, you know, Hey, you won or you lost.

Um, it depends on the business office.

Uh, Steve, John has said minimum budget for Pemex is a hundred dollars a day.

So if your budget doesn't support a hundred dollars a day and

Pemex is not an option, what's the next best option for e-com.

That's a good question.

Great max.

So I was reading that that will be a campaign called

us performance, max retail.

I don't know how true that is.

I haven't heard that, but yeah, that's retail.

Yes.

So.

So I think in next few weeks, uh, Google will start recommending

people to upgrade, uh, their smart shopping campaign to performance max.

And that performance max campaign will be called us like Google

called that performance max retail.

Oh.

So it's just all the smart shopping campaigns that have been

bastardized into performance.

Mexicans.

Yeah.

Well, I don't know that we'd recommend that though.

I don't anticipate those performing.

I'm going to say DSA, somebody fight me on that.

If you got a low budget, I actually have a client that's running on low budget.

That screenshot I sent in our chat this morning as a guy running a $45 a day.

But it also heavily varies on industry, the products you're selling

and witchers and basically what you're selling kind of situation.

Yeah.

That was the $13 cost per conversion with an 18.3 conversion by.

Yeah.

And he just took off in the last two days to say what I'm going to share this.

Just so people will say FAU had something or something to add.

So this is what I want to add.

Something that I, I know John said minimum budget for Pemex is $100 a day,

but he also says the minimum budget for smart shopping is also $100 a day.

So it's not a question for what should you write instead of performance banks?

We, as an agency like VP tell people our clients that.

Neat $100 a day to show you decent data.

So you can judge our performance.

Like if you give us $20, by the end of the 90 days, we're not going

to have enough data to show you.

So that's why John said $100.

If you don't have anything else and you have limited sources, you can of

course start your preference, max, with even like $50 for the dollars.

Like we don't recommend it as a bison to our client.

But it's hard to think for an agency if you're not spending a hundred dollars

a day, but if you're not spending on an agency, you could run it less

than a hundred dollars a day on call.

You have something to add there.

Yes.

So if you don't want to run performance max, or you don't have the budget, you

can go with standard shopping steady, but the CPCs are so high, right?

Like, yeah.

I guess it depends on the industry.

You have to start the test.

You have to see your search terms inside of standard shopping campaign.

So then you can start to our shopping with confidence.

If you're like getting on relevant search terms in a standard shopping,

there is no reason to go smart shopping.

So test it out.

See what your, uh, Then get automated stuff.

Okay.

And I guess to unpack on cars, point standard shopping at

least keeps you very focused.

So, you know, you don't have any relevant spend.

Yeah.

Steve says it, a natural health supplement brand 22 skews.

AOB is $63.

Steve, do you have a good lifetime value?

Are people coming back?

Um, cause if so then there, I think you could be cooking with

something, if not, and that's, I think supplements, especially cause

you're going to have so many fricking disapprovals, uh, that one could be.

Supplement it's hard in general.

Yeah.

What, how many sub on the brands we have?

25 now, something crazy, too many.

It's that one video I shot because nobody else will take him.

I'm really sorry, guys.

Uh, Ryan says great day to be great.

I love you rice.

Uh, general question in the process of setting up a new PMX campaign,

replace existing smart campaign.

What's the timeframe to shut off the smart campaigns.

Once Pemex goes live, once it stops.

Yeah, you don't shut it off.

You let, PMX just steal from it.

Right.

And then it'll slowly die.

It's usually dies.

We have an SOP for that.

So generally we wait for conversion lock to N so for every, uh, for each account,

there will be a different conversion lag.

So what happens is smart.

Shopping are basically remarketing campaigns, right?

So it's 20% new customer and 80% remarketing.

If you turn on smart shop, sorry, performance max, then all the traffic

goes to performance max, but the remarketing, uh, audience that get

low, uh, get lost in performance max because portfolio performance

marks just focus on new audience.

So we recommend that wait till the conversion lag ends.

So the remaining, uh, audience remarketing or.

So smart shopping we'll cover that remarketing audience.

Once that the marketing audience exhausts, then we can pause it.

So

uh, so yeah, the SOP is just, we tell the conversion against which makes

sense because you don't want to lose audiences that you've already paid for,

that are going to convert down the line.

So a lot of that depends on your, your path to profit.

Uh, I real quick, I want to dovetail into something that uncarved kind of brought

up, which is the remarketing piece.

John says that he heard from Google, that performance max doesn't remark

it as well as dynamic remarketing.

And the new SOP is we have to use dynamic remarketing for every client.

Yes.

Which is that's a gold nugget.

If you're listening, we're setting up a bunch of different remarketing

campaigns just to test how well they performed, but we'll see how that.

Uh, coming back to Justin started, we're bouncing around y'all I'm just

trying to take these as they come.

Justin was the one that was asking about, uh, his original question

was how do I fix my conversion tracking free commerce and PMX to

only show purchase value in columns.

Currently it's showing 80% conversion rates and inflating everything.

So then his followup now is not sure which of those two options

you recommended under purchases.

It's tracking three metrics.

Should I only use one?

I have purchased dash soulmate.

So Justin, are you a client of ours?

Sorry.

If.

Uh, Google shopping, feed and transactions from GA transactions from GA is to

reconcile against what you don't want.

If you have purchase that's Google tag manager transactions is Google analytics.

So analytics should be used to reconcile against, but not

necessarily to track against.

So it would be purchase correct guys.

Yup.

Yup.

Yeah.

I hope that helps Justin.

Uh, Khaleed has a code.

Oh, I already read that.

Um, Theodore says, hi guys, I'm going to do a search lead gen campaign from

my PPC agency and try to generate quality leads, um, potential clients.

Can you please give some quick tips and bid strategy?

Uh, so we're going to go help you be a good competitor.

Um, and I'm actually being honest.

So here's, this is stupid for me to give away, but I'm going to

give it away because I am naive.

And, uh, I think that it makes the world a better place.

Here's what we did.

And this is fricking brilliant.

We took our action plans form.

And we asked people to biggest budget for us is the primary

indicator of whether or not you're going to be able to be successful.

If you're not giving Google enough money, then you're not going

to be able to afford our fee.

So if you fill out this form, the first two radio buttons

will lead you to thank you.

Page a all the remaining radio buttons lead you to thank you.

Page B.

We don't count you as a conversion unless you hit thank you.

Page B and for anybody running a lead gen campaign.

That's a hell of a good idea, because you don't have to tell Google that

somebody who converted as a lead, if they're not a viable lead.

So I'm going to drop that pro-tip anybody else have anything else?

Now they were going to, everybody is going to land on the B,

like told me, he goes, people are scheduling with me to tell

me they have a 10 grand budget.

And then I hop on and they're like, well, if you can help us grow, then

we could ultimately spend 10 grand.

So I got to stop.

Feel free to give us like 10%, if that works.

That's so funny.

Yeah.

That's exactly what it, two-door start setting, setting

your, your cast offs to us.

Um, are we using Pemex for so late again?

Did we turn that back on?

Does anybody know?

No, it's off now.

Okay.

Well, cause Yvonne's adding the fields.

We don't have our 15 fields.

Yup.

Um, so summer, why do you seem so sad?

Kind of sick?

Oh, no man.

I'm sorry.

Uh, Justin says he's trying to use the data to decide

which listing groups to pause.

Yeah.

I think we entered your question about Justin.

Let me know if we didn't.

Um, Theodore says I series, um, our T banners all the time.

So should I retargeting banners all the time?

Thank you.

So should I ask extra display campaign?

Dude, retargeting has been crazy for us.

Our cost per lead is $450.

When we started running retargeting heavily, it dropped down to $225 and

we run, I stole this from our CAC.

We run retargeting and all channels.

So we're in like two Bula Outbrain ad rule.

Like every ancillary thing that you could possibly think of.

And those channels are so cheap and Yvonne set them up once.

I don't think he still monitors.

I'm going to ask him, um, So you can go run remarketing in all the places.

And I don't, I mean, you can add qualifiers, maybe time on

site pages, visited, whatever, but I don't think it's a waste.

If they've already been to your site, you spend so much money

trying to get people there.

Steve says that you need vitamin C

I'm asking you find a few watches or other remarketing campaigns.

Uh, Archie.

Do you recommend setting up Shopify store ad conversion tracking with the Google

app or manual code manual code manual?

It's more accurate every single time.

Yeah.

So your costumes are assigned the blog page and YouTube chat.

So you can just follow that blog page.

It's just step by step process.

And it's very easy to set up conversion for.

That's the feet, army link that I dropped in.

Oh, cool.

So all three of you say manual code.

Nobody disagrees, no manual is always the best option.

Hm.

Um, Dave, Ashley, what's your general feeling on URL expansion.

Oh, this is going to be so much fun.

This is maybe my favorite question of the day.

All right.

Uh, is it on, in most of your accounts?

Is there a better way to test it then by just turning it on for three weeks

and then off, if it doesn't mean.

I like mine's on, I leave it on.

Okay.

Some is for you or expansion, generally speaking F a on car.

Yeah.

Same on for some clients.

I leave it off.

Yeah.

What kind of client would you leave it off for?

Um, if the forelegs are completely different, like.

For an example, if it's almost coating, but it's crop tops, jackets, blazers,

skirts, like all relevant, but some of our clients like selling rugs on the other

hand and close on the second category, like, um, other electronic stuff in,

so other, uh, categories, messy, those elective, um, sent them to the respect.

Yeah.

I have a feeling that longterm URL expansion is going to be one

of the most powerful parts of performance, max, especially for

a content rich authority site.

If somebody has bad-ass content that really explained cause you,

you can sell a hard drive, right.

But people at the bottom of the funnel know what the hard drive is, but right at

the top of the funnel is somebody whose computer slow and they don't know why.

So then there's confusion on how easy it is to supplement your heart's.

Education on what hard drives were better and why, how to shop, how long it takes.

But you know what I mean?

Like you could, you could create, you could build a customer factory

with a content rich authority site, but you would need final year

extension on, in order to do that.

You don't just quit.

There he is.

Sometimes he disappears and reappears, just making sure to exclude like on

relevant pages, privacy policy, like do what a good, what a good point.

I never thought about like the.

Uh, sometimes, uh, sorry, sorry.

I'm just going to add, I said I leave it at home pig and I never,

and I actually got into like the clients shop fight stores because

you have access and then I'll look at the pages that people end up on.

And most, I haven't seen any of the privacy pages or any of those show up.

It's usually just the product pages, always for the best sellers.

And then home.

How would you know, though, because Google's not giving us placements or,

or landing pages, you can, but you can still go to their Shopify dashboard

and see where people are landing.

You're just looking at analytics, like view analytics, Shopify analytics,

and check where people are landing.

It happens a lot when you run a DSA, so theater and other, uh, like tip

for you going to Google and type like privacy policy or returning.

And see those ads pop up right.

To those people like saying, Hey, your Google agency sucks.

They're like paying money for like privacy pace and try to promote.

That's so funny.

You know what sucks now is when we shoot videos, all of our clients start

messaging our client managers saying, why aren't you doing this out ourselves?

Well, you only do this way.

You know, it's hard because there's so many exceptions to every rule now, uh,

who lead says, I appreciate you guys.

We appreciate you guys, man.

Like our subscribers and this has been pretty cool.

We all say it again.

What is Superchat?

Is that when somebody gives us money?

Yes.

Justin tip this $10 Canadian.

That's awesome.

That's probably for you.

So I'm mean you're the only one that can spread that.

I mean, send it my way or go get a coffee, something.

Yeah.

Thanks Justin.

This nice human arms of Mandy's.

How do I know when to scale my asset group with, when you say asset

group, I don't get the question.

Arms of Andy's give us a little more context.

What do you mean if he means he means like build more asset groups, wait for your

insights and then use whatever data you have in your insights to build a dress.

I grouped as many as you humanly possibly can.

When asking for scaling, are you talking about giving it more

budget for the performance specs or creating more as a group?

I didn't get the question.

Yeah, I'm going to say when the asset group is performing, then you scale it.

I'm not trying to be rude, but that's what feels like a right.

Like as you see returns, you start.

That's what we typically do too.

Once we start seeing returns and we find that our audiences insights, I guess

we start creating more asset groups and start increasing budgets to balancing.

Yeah, because the more asset groups you have, the more budget you have

to need to feed those asset groups.

Yeah.

That's a catch 22 that actually leads into Dave's question.

So first he says, P Mac is like magic.

Nobody knows how it works.

That's true.

And then Dave says, oh dude, you know, that's funny Gould did y'all know that

Google asked John how he's using PMs.

Yeah.

He goes into a meeting in morning with Google's team and he asked the

question, like, I don't remember the question about the Google.

Yeah, John, this is exactly how it works.

And afternoon he has, he had another meeting with Google's product development.

Another meeting ran on the team and they said, no, it's not,

that's not how it works though.

Even Google has no idea, no idea.

Yeah.

I was on a call with John and it was like, um, he's like, yeah, this is how I work.

And John's like, uh, and then he pulls up his campaign to like, no,

he does this, this, this, and this.

And Google's like, okay, then thank you for the education.

Yeah.

Um, Dave says, uh, you said you were doing like a hundred asset groups and P

max, if you're doing that, uh, if you're doing that month and you have a new

video each month, you then update the a hundred asset groups and reset learning.

So the a hundred asset groups, that's not every client, that's us saying,

like, you need to build out as many asset groups as possible for a small business,

with a small audience and small assets.

It's probably not going to hit a hundred, but if you can get

to a hundred, you should do.

And man, I can't say that we have a good SOP for updates because it's, so

client specific, it's very specific.

You can't even get videos like clients won't give us videos.

Google will create videos for us and it may decide updating videos.

Yeah.

Have we seen, did you check that?

Uh, so there is an update in asset library.

We can create videos.

I, so, uh, I think I can shoot a video on that.

So we just have to like provide them images and it will create videos.

It's just like PowerPoint presentation.

I wasn't able to use this.

It's really cool.

It's so cool.

That stuff.

And it builds out a whole video.

It's amazing.

That's nuts.

But what about like title description?

Metadata.

Thumbnails is all that in it, I guess.

So it takes all of that from.

I'd copy the backside copy, headlines, descriptions, long headlines.

So it makes sense.

It tests the different headlines and descriptions to

see what works best probably.

Yeah.

Yes.

Yeah.

We're all going to be out of a jobs.

Uh, uh, Justin says, would setting my ATC goal as observed, only fix this.

When, or then we tried that it's all conversions, but so the question to

sum up with Google's new column of, uh, conversions versus all conversions that

should fix Justin's problem, right?

Yeah.

If he has those columns, he can just do it.

Like he was analyzing other campaigns.

If he doesn't then he's, if someone, can you share your screen and

show them, what is it you got?

Because I don't have it, Justin, just so you know, there's new columns.

Uh, I haven't looked in a couple of days and maybe I'm just being lazy.

I'll look right now.

So yeah.

So w which, uh, um, they don't have that too, but now I have it.

You do have it.

Yeah.

Can I just open any account number, open an account, open one that is okay for

us to show like clients that are super friendly, like a yellow bird, French.

Yeah, you don't want solutions eight.

We have PMs.

Oh, I can open up solutions eight.

True.

No, but it's offering now and we don't have too much in there.

The columns.

Oh, we don't have this stick groups.

Yeah.

All right.

Um, it's yellow birds in one, I think it's yeah, it should be in GEDs one.

Yeah.

I'm just going to wait for things to load until then.

Next question.

Okay, next question.

I'm going to stop looking to.

Uh, Justin said, that was my last question.

You can keep asking questions, Justin.

They're good.

I appreciate you.

Um, where was I?

Colleen says he has too many bots, a bot CA oh.

So Dave says bot traffic could kill PMX.

I'm shocked at how much bot traffic, Google delivers, you know, as crazy as

click CS doesn't work to help at all.

Um, it actually hurts the campaigns trying to bash clicks, sees they've

been super kind to us, but it's just.

Um, arms of Andes.

What should we consider when we evaluate the performance of our listing groups?

Can you, when we we're evaluating listing groups?

Yeah.

What should we consider when we evaluate the performance of our listing groups?

So if I was to do, can I, do I want to, does anyone want to take it before

I just start talking and just start?

All right.

If I was to go after it, I'd probably.

Not looking at the list, the group as a whole, I probably look at it at a

product level one, and I get rid of the product as a whole, from all the listing

groups and I'd analyze it like any other campaign that we use to analyze check

the number of clicks, check my ROAS, check my conversions, that kind of data.

And then I would remove it from all the listing groups.

If also looking at listing group.

I'd probably look for like three, 400 clicks before I

even think of turning it off.

That's the other thing with Pemex is, is you can't, I don't know how

many people are stopping three feet from gold, but I think it's a lot.

Yeah.

I think a lot of people are just turning it off before it

has the opportunity to perform.

Dude.

I love this next comment from John Ray, uh, for lead generation, we have an

eight step survey and I've not had any fake leads out of about 200 conversions.

Wait, John, are you and I in war room together?

Are you the journal?

I think you are.

We'll drop it into chat.

Uh, cause if so, I want to talk to you.

I have a client referral for you.

Um, for Pemex, I see assets with no videos performing better than

the ones with videos in them.

Not sure why.

Oh, no.

Sorry, John.

Nevermind.

Forgive me.

Um, have you all seen that nobody has performed better than videos.

There is no such thing as a PMX campaign with no videos.

If you don't add videos, won't it automatically

create videos no matter what.

Yeah.

Okay.

Oh, Dave's asking what's bar room.

It's war room.

It's a mastermind that Ryan Dyson, Roland Frasier and Richard Linder.

Perry, Marshall own.

It's awesome.

If you go join it.

It's amazing.

Uh, could we, it says for Pemex.

I see.

No, no, no.

We already did that.

So Michael, can you force Pemex campaigns to be primarily Google shopping based?

Nope, not.

Yeah.

Well you could, if you ran smart shopping, but July one, that's going away.

So you can, Michael, but it's not going to last long.

Um, uh, my, my mum got some, I have it open now.

All right.

Take it away.

I don't know if you can see my screen looking at it.

There we go.

So if you have, before, we only had these columns, all conversion

costs for all converged in Oakland, reiterate all that stuff.

This included everything you had.

Basically in your conversions.

Now we have the typical conversion cost per conversion, conversion

rate, conversion value, the regular stuff we used to look at before.

If you have this.

I guess PMX campaign available.

You're fine.

Looking at the data because it will only count the conversion

action you're tracking and Pemex.

If you only have these, you're still better off deleting every other conversion

action besides the one you want to track.

And this is for Justin, right?

Justin, just so you know, I didn't have it for the longest time.

So if you haven't, if you don't have it know it's coming and if you have a Google

rep, ask them to update your account.

Yep.

And maybe you'll get lucky and they won't be worthless.

Um, Cool.

Uh, Tommy, we have 60 skews in pod.

How do you go about managing that in a smart shopping?

Our top sellers are taking a lot of the spend and some products

don't have any spend for peanuts products out for smart shopping.

I think so.

Just separate the products out, uh, in, in a different smart shopping campaign

and give it a budget like a minimum.

Uh, $50 or a hundred dollars.

And once it starts getting clicks and conversions, you can merge them

into the, into our main campaign.

Um, that's great advice.

Um, you know what it says, this is awesome.

Thank you.

Uh, who lead costume?

Not a technical question, but how do you manage your time with

a massive team under your belt?

You know, my team doesn't cost me any time.

I'll be honest with you.

Like I hire Lou, I mean, look at the guys I hire, these are the

smartest guys in the freaking world.

And when I hire, I basically start by trying to talk somebody out of the

job, let them know that it's hard.

And then I hire people that are autonomous.

We have, we actually had an internal problem recently where everybody on

our team was doing too much work, which is actually, it's a very real problem.

We have way too much redundancy.

So we have the specialists, we have this client manager and we have the stress.

And the specialists in the strategist, we're both doing the job which was

causing, um, what would you say guys?

Tension like overwhelmed, but it speaks to the fact that if you hire, like, if

you hire smart people and then you just leave them alone, that's what I think I'm

really good at is just not doing anything.

For an example, we have an intern today.

He created an SOP for the agency.

Like even the interns are taking actions.

Yeah.

Our answers are bad-ass by the way, I was a little nervous.

I was like, I don't know who these guys, but they like came out swinging.

Um, yeah, so I would just clean.

You don't have to manage smart people.

I just get out of their way.

And then they take things and they run with it.

I'm the dumbest human at this agency.

And I know that sounds like something that somebody would say,

but worked here for a little bit.

You'd be like, oh no, Um, Sean had to join just to tell you

that I appreciate you guys.

I was hesitant to adopt Pemex right away, but your videos helped me get over it.

My clients.

Thank you as well.

That's awesome, Shawn.

Thanks for that, man.

Appreciate you.

Uh, toys, net.

We have transactions.

All website data is our primary conversion and purchase from

the website is the secondary.

It seems like secondary is more accurate.

Should we switch?

That's interesting fellows.

Do you guys see that one you want to drop into slack know?

Yeah.

It's in slack.

This is a toy LLC.

They do circumcisions.

Just kidding transactions, all website data and purchase from the website.

I think there isn't that the same thing.

Like if you say transaction, Google analytics and the other

one is manual setup for check out.

The thing I'm reading, it sounds like the two are the same.

And action is the analytics.

One analytics data is always off, so yeah, I'd switch it.

Don't trust the analytics.

Okay.

So toy snips, switch it and sorry, from my bedroom.

Uh, Theodore, can you explain to us the difference between metrics

conversion value and conversion value by conversion time?

When reporting to clients, is it better to use conversion value or

conversion value by conversion time?

John's obsessed with conversion value by conversion time, because it shows

the conversions in real time instead of attributed to when the click happened.

So there's no wholesale rule here.

It depends on what it is that you're trying to get across, but

conversion value by conversion time.

If you're looking at a, at a window, gives you a little bit more in the way of,

um, of reality for that specific window, it saves you from what happens when.

When you're not able to see what happened before.

What happened after?

How did I do there guys?

Would you add context to that?

That's good.

Yeah.

So good conversion value and conversion value by conversion time.

So I was just explain them the basics, how Google calculates

conversion value by conversion time.

So it's conversion value dragged on that day and divide these spend.

So, uh, that means that you are tracking real time conversion

value or real time ROAS.

So, uh, the Tinder, if you want to look at data, so just check, uh, conversion

value by sorry, conversion value in Google analytics and, and check in version value

in Google ads, you will see a difference.

So, and, and.

I do the same thing.

Uh, check conversion value, violin, Google analytics, and check Google

a second version value back in version time in Google ads, you

will see, uh, they are clues.

So that means that conversion value by conversion time is real time.

So that's why, when you are reporting anything to the client,

just use by time, call themselves.

So like conversion by conversion time, conversion value by conversion

time and to calculate through us, actually, we have a column which

is a ROAS by doing so ROAS by time.

So you have to create a custom column for that, which is conversion value by

conversion time divided by cost and 200.

Yeah.

So, so you can calculate.

Real time.

That's surprising.

They don't have that default inside of Google ads.

Yeah.

So I think that's why they have custom columns.

Yeah, we are good point.

I mean, there's so many things that they should have default.

What was the column that John got added?

Uh, customer about customer lifetime.

Oh no.

You know what it was, it was when you add conversion value

for new customer acquisition, you can see real conversion value.

Yeah.

It's like saying John was here instead of Google is pretty cool.

Um, can we, it says URL expansion is allowing Google to create title

descriptions from landing page.

That's what Encore was saying.

Dave says there was an article about your expansion today.

Dave, can you send that to me?

Will you drop that in the chat?

I really want to see that, um, Two-ish knit.

We have a performance max for Mexican versions, but we want to wait three

weeks before setting a target.

CPA will change and conversion target restart the three

weeks to let Google learn.

Yes.

Any change will restart learning, right guys?

Nope.

Uh, Steve guys, I followed feed army to set up my Shopify

conversions and it didn't quite work.

I then gave the task to a dev on fiber and now my conversions rock.

I'm shocked at the quality of labor available in fiber.

Yeah.

So that's good to know, Steve, thank you.

Via using the same code for all of our clients.

So it's working for us.

Yeah.

I, I have an exception, like sometimes, uh, you know, Shopify has

different themes and sometimes when somebody creates a unique theme,

sometimes they change variables.

If those variables don't match, like let's say the, uh, product value

variable is a product dash, um, value.

I D dash value.

Sometimes it's changed.

Sometimes it may up your theme.

You have to check that team.

Yeah.

Great input.

Ryan says, would it makes sense to build an audience segment that

includes both previous visitor data and branded search terms.

Where should those be separated?

Separate two separate asset groups, right?

Yup.

Yeah.

All the time.

Yes, Ryan separating.

They forego.

If you turn on the funnel URL, expansion feature, headlines and descriptions

may be auto-generated for search text based on the provided funnel URL.

This is not available to campaigns with exclusively store goals.

Not sure like that at all.

I don't think I understood what you just said, Dave.

Really smart.

Um, you are expansion is for DAC part of performance, max.

Yeah.

So.

I think we use UL expansion for that.

So let's say you are running a DA's campaign and there

we have dynamic ad targets.

So Google to UL expansion.

So we can just exclude blogs and everything.

And, and so blogs or other content can come up in Google search.

I w with URL expansion, with DSA, Google's using DSL.

For search term, targeting with your expansion goals, using Google, using

neural expansion in the same way it's using GSA, but it's using it yes.

For landing page targeting as well.

Right.

So it's a little bit more complex than just content crawl.

I, and I'm, I'm actually not challenging.

I'm more curious because I don't know how you will expansion works.

It's just, it's just exciting to me that Google would choose what page we land on.

Um, Uh, Justin desk and those columns will be added to my account.

Yeah.

I hope I hope they should be.

I don't know why I didn't have them in new summit.

Yeah.

I didn't have him in the same damn, uh, client in his summit did, which was crazy.

your videos.

And you're still wondering why the I'm being punished.

Um, Etsy just shut down $50,000 a month account three days ago.

Should I be doing.

Uh, bestsellers campaigns, 150 bestselling campaigns, sports

automotive sci-fi categories.

That's enough.

I don't know that.

I understand Brett.

I think he was saying he could take all his Etsy bestsellers

and put them on Google for Pemex.

Is that what it is as to just sit down?

I think he's talking about his SD account, not Google ads.

So take all of your stuff from Etsy and throw to Google ad, uh, Brett, and

I would say use all your skews, right.

Is there any reason to limit it unless there's margin issues?

Yeah, yeah.

Use all of them, but don't the only thing I'll add to that is don't

expect the stuff that was selling on Etsy to sell just as well on Google.

They're two very different platform and very different customer basis.

So what Mike was selling really well on Etsy might not set up to sell it all on.

Yeah.

That's why we recommend go with all products.

Yeah.

Go with everything.

Product works.

Unless there's fulfillment issues.

If you have, if you're going to run out of something, stop, don't

bring it to me again, because we have clients that do that.

They're like, oh, go sell this.

And we're like, we sold them all.

We're so happy.

And they're like, oh, well, we're out now.

And we can't have more for nine months.

Yeah.

Uh, that's so funny.

Sean says click cease.

Doesn't seem to work for my clients either.

Hashtag shocker.

Sorry.

Um, Michael asks, I think we already answered this.

Can you, uh, force PMX campaigns to be primarily Google shopping based?

Some of my smart shopping campaigns have worked historically better

than some of my PMX campaigns.

Uh, you can't anymore, not after Google rolls out smart shopping.

Um, Justin, do you wait the full 45 days after launching PMX before starting to

turn off underperforming listing groups?

Depends.

If something is excessively overspending and doing bad while the

other ones aren't spending at all, then I'll turn that one off and get

to give the other ones a chance.

But if they're all evenly spending, then I wouldn't really touch it.

Uh, questions.

How can I send any questions when I'm unable to attend live?

Well, it's the times I can't attend live right now.

Steve, we're having a tough time managing all of this.

I'm trying to figure out.

Somebody asked for a membership for solutions eight.

So we're building a membership.

Oh, let me go ask Julian where there is, um, updates on our membership.

So that'll be a little bit more robust, but until then, right now,

it's kind of like a show upper.

We're going to have a more difficult time.

I'm so sorry.

I hope that didn't sound too.

Uh, we've got five minutes.

So I'm going to go rapid fire.

You guys ready for rapid fire.

What are your thoughts on targeting multiple countries of sale within the same

Pemex campaigns when usually takes over that idea targets that, but interesting.

How do we know that?

Cause I did it.

what is a good strategy for stepping down budget?

We started off a lot higher than we, I think we.

put it to you realize, oh, that's smart.