The Truth About Performance Max: It’s Not About Who You’re Selling To

Fri, Oct 7, 2022

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.

In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.

0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To

1:04 The fundamentals of marketing

2:21 Taking a step back to prepare the jump forward to Performance Max

7:33 How a small shift can scale your business

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