Should You Run Brand Campaigns with Performance Max?

Fri, May 13, 2022

Why should I run a Brand campaign when I’m meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn’t that eliminate the need for brand campaigns? Aren’t brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max.

After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!

  • The Importance of running Brand campaigns with Performance Max campaigns
  • Why should I pay for people who are already searching for my brand?
  • Performance Max campaign increases brand awareness
  • Gaining $25,000 conversion value and 6,000% ROAS in brand with PMax
  • PMax campaigns include your brand so why will you still run a proactive brand campaign?
  • What happens when you’re not running a brand campaign with PMax?
  • But wait! Bidding on my brand name will just increase cost, right?
  • How much are you willing to pay to impress on the right audience?
  • If I bid on my brand, will it hurt my SEO?
  • If I’m a small business owner, should I ignore brand and focus on new customer acquisition?
  • How the attribution model affects your brand conversions

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Why You Absolutely MUST Run A Brand Campaign in Google Ads:

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Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:

🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor:

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):

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