Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay

Thu, Apr 28, 2022

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚

For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!

  • 0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max and other campaign types
  • 1:50 Performance Max for lead generation, how audience signals and asset groups work
  • 9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)
  • 15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns
  • 19:11 What to focus on to increase eCommerce sales and leads
  • 21:39 PMax campaign vs high-performing search campaign
  • 24:25 Are we getting negative keywords for PMax?
  • 28:11 What to do if PMax stops working after adjusting your TROAS
  • 34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax
  • 41:07 PMax issue: getting repeat leads and conversions
  • 47:17 Local campaigns are turning into Performance Max campaigns
  • 53:39 How to transition your Smart Shopping campaigns to Performance Max

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8



Want to learn more about Google Ads Performance Max?


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