[Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

Fri, Jan 6, 2023

You know that building your Instagram following will help your business, but how does advertising really work on this platform?


In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.


Listen in to see whether or not conversion lead ads are the right fit for your business.



  • The big difference between lead gen ads and conversion lead ads
  • How to get more qualified leads on Instagram (and what it will cost you)
  • Why conversion leads ads might not be right for your business
  • Some bad news about organic reach on IG and what you can do about it



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


Connect with Kasim Aslam

If you have any questions or professional inquiries please shoot him an email through this form. He would like to hear from you, depending on your inquiry of course.