How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1 –

Wed, Sep 7, 2022

In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them.

Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about:

– Product data quality violations

– Misrepresentation in Google Merchant Center

– Policy violations: Broken checkout experience

– Common reasons why your products are disapproved

– How a sale can cause GMC account suspension (misleading or unrealistic promotions)

How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:

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PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center

1:01 Policy violation in Google Merchant Center

2:50 Common reasons why your products are disapproved

6:04 The people who review GMC policies are not part of Google

9:59 Suspensions from misrepresentation due to a drastic sale

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Transcript
John:

And there is so much vagueness in Google especially in merchant

John:

center that they will simply just apply the most broadest, disapproval

John:

or suspension that they possibly can.

John:

And then it's up to you to go and figure it out.

John:

The reason why ad not going to run is because I have drugs on my website.

John:

Wanna see what the drug is?

John:

Sweet tea by a company.

John:

This is weed on my site.

John:

what we found out is that the other half of Google suspensions, sometimes

John:

a lot of times is things taken out of context, including misrepresentation.

John:

That is also things that are taken out of context.

John:

We'll give you some extreme examples here so that you understand

John:

how deep down the rabbit hole.

John:

Wow.

John:

This is road really messed up.

John:

We're talking about merchant center disapprovals, which is

John:

the black box of Google, which.

John:

Is horrible.

John:

It's just the area where, Google has been going to to restrict things.

John:

And there is so much vagueness in Google especially in merchant center

John:

that they will simply just apply the most broadest, disapproval or

John:

suspension that they possibly can.

John:

And then it's up to you to go and figure it out.

John:

What's good about this though, is Google has actually been, telling you what to do.

John:

It's actually been pretty, pretty cool.

John:

I forget exactly which one it was, but it was a lead that came in and

John:

it said misrepresentation, which that's the hardest one to do.

John:

Cuz misrepresentation says, Hey, there's something about what you're

John:

saying that we think is not true.

John:

go find it since it can be in your blog.

John:

it gets a little bit.

John:

So merchant center disapprovals.

John:

A lot of times what will happen is with a misrepresentation.

John:

I would say four outta five times, majority of time, pretty high, high amount

John:

time is this missing contact information.

John:

So things like you have to have at least a physical address, an

John:

email address or phone number two of those three must be present.

John:

We had a client came over and us says, Hey, my merchant center got disapproved.

John:

I'm selling these type of products.

John:

I think it's gotta be the fact that, these products are not liked

John:

by Google and yada yada yada.

John:

And I hopped in merchant and looked at the explanation that they popped in.

John:

Just says, Hey, you're missing contact information.

John:

Like, go fix it.

John:

Like, oh, I did that.

John:

I don't even remember if that person became a client.

John:

I hope they did.

John:

But it was like, yeah, we can work with you.

John:

All we have to do is just make sure you have two forms out of the three

John:

forms of contact information on your.

John:

So I'll give a few, examples that I've been working with lately, and

John:

that are some kind of crazy oddities.

John:

Actually I'm gonna pull up a few of them.

John:

And so we'll talk about what I saw and what we are doing to fix it.

John:

This one is called Delivery close up a down now inside of.

John:

so here's what's fun is we have Account suspended, broken checkout experience.

John:

This one I've been seeing more lately, a broken checkout experience.

John:

All this means any suspension that we see in the beginning is

John:

actually the Google bot who is essentially a dumb robot, trying to

John:

go to the site and buy something.

John:

And can't, it doesn't know why it can't.

John:

It just says, Hey, I can't suspended that you're not allowed shopping now.

John:

When an intuitive user, who's just, you know this is not a glitch I'm interrupting

John:

the video you're watching because I need to remind you that I'm always

John:

looking for people to join our team.

John:

So if you're passionate about Google ads and you wanna work with the best

John:

Google ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google ads agency on the planet, if you're having

John:

trouble with Google ads and you want professional help, That's what we do.

John:

You can go to.

John:

So lake.com that's S O L eight.com to apply for your

John:

free no obligation action plan.

John:

And if I've given you any level of value at all, maybe think about giving

John:

me a thumbs up and try to our channel.

John:

That's how we choose the YouTube algorithm.

John:

So they actually know that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions hit

John:

me below in the comments.

John:

And now back to your regularly scheduled program, a real simple,

John:

a lie person would go to the website and say, yes, I'm over 21.

John:

This isn't the reason for.

John:

I'm sending a person right.

John:

To let's say a beer, like let's say mosaic, paleo, awesome.

John:

Google bot rides to this page.

John:

It says, okay, mosaic, paleo there's no price on here, world.

John:

Number one, broken.

John:

My add to cart, I didn't add to the cart, broke a checkout experience suspended.

John:

What happened was a dumb bot, a robot.

John:

And when I say dumb, I mean that in the best sentence, it's simply just trying

John:

to confirm an action that is possible.

John:

Using its best judgment on where it should be able to go.

John:

And it says, Hey set an address.

John:

I don't have an address to use.

John:

So it's broken.

John:

So we're now suspended.

John:

for example, a broken checkout experience may not be as hard as.

John:

Oh, gosh, how are we gonna tell the client that their way that

John:

their website is functioning is not applicable to Google's bot?

John:

We actually reached out to simply their Google rep and

John:

said, Hey, why is this broken?

John:

They go, I don't know, this looks fine.

John:

Let's just get a manual review and you'll be fine.

John:

I've already requested a review.

John:

All they did was just send Google bot again and say, yep, the

John:

stupid robot found the same thing.

John:

so the requesting a review, isn't actually manual.

John:

We talked to a very smart individual recently that used

John:

to work at Google and Google.

John:

And he confirmed that the people that are doing these reviews

John:

are just offshore companies.

John:

They're not even a part of Google.

John:

They're a different company doing like a white label

John:

offering of a person at Google.

John:

So just know that who you reach out to now is also going to be sometimes not

John:

the best answer, the best answer for this right now, just blanket across the.

John:

Best quickest path to the least resistance and get something to be completed

John:

is reaching out to the Google rep.

John:

The Google rep could open a ticket, elevate it, and then work with

John:

inside of Google to get these fixed.

John:

So things like misrepresentation, I can't figure out why Google rep could

John:

elevate it and get more feedback and then come back and hop on a call and

John:

say, Hey, this is what actually happened.

John:

These people here, I had two disapprovals or two, things wrong.

John:

One.

John:

Oh, actually three things.

John:

One, it was alcohol sales that was giving me a limited result.

John:

I look at my asset groups and so here I got recreational drug and alcohol sales.

John:

So I'm like, that's interesting.

John:

I understand that I'm selling alcohol and performance.

John:

Max I've excluded the 18 to 24 year old group.

John:

I said, is this eligible limited because I'm selling to an audience

John:

that is limited by nature.

John:

Like, is it actually limited for alcohol?

John:

They said, yes.

John:

Technically a eligible limited is.

John:

Okay.

John:

It just means that you are going to.

John:

Limited to who you can show your audience to.

John:

It's gonna show fine for everyone above 24, but you're eligible but limited

John:cuz you cannot show it from:John:

I'm like, so this is a false positive.

John:

They say yes.

John:

They said, what about recreational drugs?

John:

They said, well, did you read the policy?

John:

I said, yeah, it talks about alcohol.

John:

He's like, what do you mean?

John:

I said, well, a recreational drug as for substance that altered

John:

mental state for the purpose of recreational otherized inducing high.

John:

That's alcohol.

John:

He goes, yeah, I don't know why this isn't working.

John:

And he says, well, cocaine can.

John:

And what we found out is that the other half of Google suspensions, a

John:

lot of times is things taken out of context, including misrepresentation.

John:

That is also things that are taken out of context.

John:

He'll give you some extreme examples here so that you understand how

John:

deep down the rabbit hole goes of.

John:

Wow.

John:

This is really, really messed up.

John:

So.

John:

The reason why I got suspended or not suspended, but I got, ad

John:

that's not going to run is because I have drugs on my website.

John:

Wanna see what the drug is?

John:

Sweet tea.

John:

a company.

John:

This is weed on my site.

John:

so this thinks that I'm selling marijuana.

John:

It took me like three hours to.

John:

I literally just started searching on their site.

John:

I was like, is it like a cracked glass?

John:

Is they thinking it's crack?

John:

This is it.

John:

And then Google's like, oh yeah, that's it.

John:

And I said, please have someone take a look at this and make sure

John:

I'm not actually selling wheat.

John:

They said, okay.

John:

So I'm gonna hear back from soon with some re approvals now, but what's

John:

interesting is without being able to contact a rep, I can send the same

John:

bot to the site every single time.

John:

And it still finds weed and still gets dis.

John:

So I still think that a GMC suspension, if there is a rep available.

John:

And normally now there is because every one of our clients been hit over the head

John:

with people that are just trying to get them to auto apply recommendations that

John:

says, Hey, for, at least the next three months, I'll be your Google rep, which

John:

means, Hey, I'm here to basically get you to opt in all the crap you don't need.

John:

And then I'm gone.

John:

And then we say, okay, sounds good.

John:

Let's schedule a call by the way.

John:

I don't want that shit.

John:

But.

John:

Real quick question.

John:

Why is there weed being disapproved?

John:

I don't know.

John:

Let me go, let me go get that fixed for you.

John:

So I found a way to kind of use the Google rep who just, by smiling on

John:

the phone with them essentially to get them to actually jump through some

John:

hoops and need them to jump through.

John:

So.

John:

The suspensions aren't exactly for things that are realistic.

John:

I've also seen suspensions for misrepresentation because the website

John:

started with a sale that was too drastic.

John:

It was like this product, normally a thousand dollars, 60% off,

John:

it's only 400 bucks right now.

John:

And Google's misrepresentation said actually we know that

John:

product, isn't a thousand dollars.

John:

It's the same G lid is what we see on Amazon for 4 99.

John:

You're misrepresenting what's going on in the world.

John:

Apparently now you're suspended.

John:

we got suspended because they, ran a too crazy of a sale and

John:

they fluffed up their own numbers.

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