How Long Will Performance Max Take To Start Working?

Sat, Jun 4, 2022

With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn’t do before the learning phase.

The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term.

While there are inconsistencies with Google’s statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.

Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed.

00:00 How long will Performance Max take to start working?

00:52 Because of Performance Max, now there’s no timeline!

02:18 Google wants 4-6 weeks for learning

05:32 What Google Ads Help says right now on the learning process

07:15 A failed PMax campaign experience

10:32 Performance Max is hard for R&D businesses

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