A new bill was introduced this week that could literally take away your ability to be seen by your target audience.
In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.”
Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.
IN THIS EPISODE YOU’LL LEARN:
- What kind of targeting the bill does “allow” and why that’s not a concession
- What the “Overton Window” is and why it matters
- Why and how this bill hamstrings every single small business out there
- Tips for building (and being grateful for) a beautiful community
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’” (The Verge)
- Banning Surveillance Advertising Act
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Connect with Ralph and Kasim on Twitter
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Create an online store with Wix
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Join Roland’s next EPIC Challenge
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!