EP98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You)

Tue, May 23, 2017

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.


  • The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
  • The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).
  • How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.


Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!