EP75: How Facebook Ads Decided the U.S. Presidential Election

Tue, Dec 13, 2016

In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.


  • The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
  • How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
  • The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.


Dominate Web Media’s Facebook Ads Specialist Certification

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 74: $30k in 3 Months with Push Notifications

Inside the Trump Bunker, With Days to Go

How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

Here’s How Facebook Actually Won Trump the Presidency

The 80/20 Rule in Business

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