EP60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Tue, Aug 30, 2016

Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.


This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast.



  • How to apply the most critical aspect of every paid traffic campaign, the “Hook” or offer. (Get this wrong and the rest of the campaign doesn’t matter).
  • How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign).
  • How to keep your traffic from clicking the dreaded back button by maintaining “scent” from ad to landing page.

 Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.



 Join DM Lab – Want access to Molly’s complete training entitled “How to Build a Profitable Facebook Ad Campaign”? Get Molly’s presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member?  Access Molly’s full presentation, “How to Build a Profitable Facebook Ad Campaign” by clicking here.

Traffic & Conversion Summit – Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer – Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert – The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale – Molly is sharing her 7-step system for campaign and marketing strategy creation.


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Show Page Notes


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