EP42: 2 Facebook Campaign Metrics that Drive ROI

Tue, Apr 26, 2016

In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign’s ROI – both in the short-term and
the long-term.

Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.

 

IN THIS EPISODE YOU’LL
LEARN:

  • How to lower your cost-per-click
    by increasing relevance score and
    click-through-rate.
  • The simple (but rarely used) rule
    of thumb that can indicate if your ad is going to work in the
    long-run (

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