EP38: The 4-Step Podcast Launch Strategy

Tue, Mar 29, 2016

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! 

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 


  • The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (


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