How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
Listen To Learn:
- How to figure out your Customer Acquisition Cost
- The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
- How to add refunds, cost of goods sold, and more into your business costs
Resources Mentioned In This Episode:
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.