The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.
RESOURCES MENTIONED IN THIS EPISODE
Zapier Facebook Lead Ads Integrations
Apple App Tracking Transparency
How Apple’s iOS 14 Release May Affect Your Ads | Facebook
App Store User Privacy and Data Use
Apple Facebook Tracking Notification
Follow The Money: How Marketing Attribution Gives You a Strategic Edge
1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?
Are you prepared for iOS14? Quiz
Free Masterclass: Ad Attribution and ROAS Optimization
Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update
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