EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Tue, Jun 16, 2020

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they’ve learned to do it all over again.

In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he’s scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads.

RESOURCES MENTIONED IN THIS EPISODE

Tru Earth Laundry Strips

Tru Earth Ad Library 

MightyScout

Make It Stick: The Science of Successful Learning

Tier 11

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