EP229: 3 Facebook Ad Tools Every Marketer Should Master Part 1

Mon, Nov 25, 2019

If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel.


About Custom Conversions

Specifications for Facebook Pixel Standard Events

About Facebook Pixel Standard and Custom Events

Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager

Get started with Facebook Attribution

Create Reports in Ads Reporting

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One


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