EP196: Instagram Ads—What You Should Know

Tue, Apr 9, 2019

This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below.

IN THIS EPISODE YOU’LL LEARN:

  • What “The Breakdown Effect” is and why it so greatly affects your ads
  • There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
  • How to best leverage Instagram by using videos and optimizing for the “Swipe up” action
  • Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Breakdown Effect Check Out on Instagram | Instagram Info Center

Facebook’s Ad Guide Tier Eleven DigitalMarketer Lab Elite

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