EP185: How to Grow a Personal Brand on YouTube

Tue, Jan 22, 2019

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.


  • How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
  • Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution
  • The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial


Boss YouTube Channel Checklist

Sunny’s Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

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